A new press release from Activision and Bizarre Creations about Blur reveals that the PC is one of the target platforms for the upcoming racing game from the creators of the console-only Project Gotham Racing. The game is due for Windows, Xbox 360, and PlayStation 3 this fall, and will incorporate a back-end intended to promote the social gaming experience through the sharing of things like in-game movies, and word is: "This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life." The Blur Website is also announced in the release, though this is broken at the moment. Here's a bit from the announcement:

The game drops players into heart-pumping, electrified racing action with 20 cars on a track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.

While controlling photo realistic cars, gamers can use offensive and defensive attacks as they battle for the lead and careen through real-world track locations ranging from L.A. and San Francisco to the streets of Hackney, UK and the treacherous roads of Barcelona, Spain.

“We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun’ again,” said Martyn Chudley, Creative Director, Bizarre Creations. “Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!”