Blizzard's Paul Sams and Lee Sparks were at the London World of Warcraft: Wrath of the Lich King launch, which subjected them to questions about their "other" MMORPG, which has been under pretty tight wraps. This tight-lipped approach doesn't seem to be changing right now as IncGamers was told, "We haven't shared it publicly because when we do, we want to have a definite idea about what that gameplay experience is going to be." They did, however, get an indication that speculation this will be a console project may be inaccurate: "that it would be a natural thought for people to have that that would be the 'next level', but I don't think that should be the assumption because I think there is a lot more that can be done on a PC." Videogaming247 has a bit more, as Sams indicates the game is still in the early stages of development, and they are not yet sure when they will start releasing information about the project. Eurogamer was also in attendance, but they asked about the less top secret topic of recently revealed plans to allow paid WoW character customization, and Sams explains they are not so much looking for another revenue stream by charging for this, they are just looking to keep players from doing it too often: "We want to give you the ability to do this, but we don't want you to do it all the time time [sic]. The same thing goes for paid character transfer, we don't want people bouncing back and forth. It serves as a tool for people to do it, but also as a deterrent to not do it too much, and also allows us to have the staff to be able to continually manage the population."