LEGO announces LEGO Universe as the title of the upcoming LEGO-themed MMOG in
the works at NetDevil:
BILLUND, DENMARK - June 7, 2007 - The LEGO(R) Group
today announced LEGO Universe as the official title for the upcoming MMOG being
developed by NetDevil(R) to further engage the company’s dedicated and active
community. LEGO Universe, currently planned for launch in the fourth quarter of
2008, is designed as the first MMOG professionally developed for LEGO fans and
supported by community members from around the world.
"LEGO Universe ties together all aspects of our community and line of products
in an online environment that can be enjoyed by LEGO fans of all ages," said
Mark William Hansen, Director of Business Development, LEGO Universe. "By
merging the online world of social interaction with the LEGO concept of play,
LEGO Universe will provide our community with an entirely new way to experience
LEGO and connect with other players in a fun and imaginative setting."
The full-featured MMOG will be complete with character advancement, expansive
social and community features, and will provide a child-safe alternative to
other MMOGs on the market. As a player, you'll be able to customize your
mini-figs and interact in the universe as any character you choose, providing
unique opportunities for players to expand and explore with their creations.
"LEGO Universe is being built as a place where fans and community members can
discover nearly unlimited play possibilities," said Ryan Seabury, NetDevil Lead
Producer on LEGO Universe. "Given the strength of the LEGO community, a large
part of bringing the game to life will be working hand in hand with them to
ensure that the core values of creativity, connectivity, and imagination are
reflected in the end product."