Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

More In-Game Ads

EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC and EA Signs Agreement to Bring In-Game Dynamic Advertising to Select Titles describes more plans to insert advertisements into video games, as EA has signed deals with IGA and Massive for in-game ads. Interestingly, one of the titles to get this treatment will be Battlefield 2142, which is not only set on the battlefield but well over 100 years in the future, bringing into question how these ads will live up to the "realistic" part of this description:

The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Free & Paid Middle-earth: Shadow of Mordor DLC
Ships Ahoy - F1 2014
Jagged Alliance: Flashback Released
Warlock II: Wrath of the Nagas Expansion Released
Ships Ahoy - Screencheat
Magic 2015 Expansion Next Month; All Cards to be Earnable
PAYDAY 2 John Wick DLC; Game Free with Movie Ticket
Civilization: Beyond Earth Linux & OS X Plans
Dragon Age: Inquisition Trailer
Evening Patches
On Sale
Evening Crowdfunding Roundup
Evening Interviews
Gatherings & Competitions
Evening Consolidation
Evening Mobilization
Evening Metaverse
Evening Tech Bits
Evening Safety Dance
Evening Legal Briefs
  

 



footer

Blue's News logo