Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
User Settings
LAN Parties
Upcoming one-time events:

Regularly scheduled events

EA Taps Starbucks Vet as CMO

EA announces the hiring of Chris Bruzzo as their new Chief Marketing Officer, touting his success at his previous gigs at Starbucks and Amazon in expressing enthusiasm for the move. It's not often that a company comes out and says marketing actually improves their finished products, but that's the pitch here, as they say: "Chris will ensure we are delivering personal and meaningful experiences for players every time they connect with us and play an EA game." They also mention his bona fides as a gamer: "Chris is just as comfortable sharing stories about his days playing Escape from Rungistan and Ultima back in the early 1980s on his Apple IIE as he is debating tactics in FIFA, Battlefield or Peggle. Iím thrilled to bring him on board at EA."

Email Digg Facebook Twitter   Share More    


   Current Headlines
New GeForce Drivers
Team17 Freebie Advent Calendar
Just Cause 3 Released; No Multi-GPU Support and Other Issues
Tom Clancy's Rainbow Six Siege Released
New AMD Crimson Drivers
Europa Universalis IV: The Cossacks Invade
FIM Speedway Grand Prix 15 Released
Morning Crowdfunding Roundup
Morning Patches
Gatherings & Competitions
Morning Previews
Morning Consolidation
Morning Mobilization
Morning Metaverse
Morning Tech Bits
Morning Safety Dance
Game Reviews
Hardware Reviews
Out of the Blue



Blue's News logo