EA CEO Andrew Wilson and DICE general manager Karl-Magnus Troedsson call the launch of Battlefield 4 "unacceptable," in comments made to Eurogamer discussing problems with the military shooter sequel. This is a less blasť response than previous statements on the matter that said the launch did no damage to the brand, which made it sound like they accepted it just fine. "For me, the situation we had was unacceptable," Wilson now explains. "For the team it was unacceptable. We have worked tirelessly since then to make sure the gameplay experience got to where it absolutely should have been at launch and we're focused on that and we continue to deliver value to that player base. But when you do things like that you can never guarantee. It would be disingenuous for me to sit here and say, 'we will never have an issue again,' because that would mean we were never going to push the boundaries again. And I don't want to be that company. I want to be a company that pushes to lead and innovate and be creative. But you can start to do things that give you a better handle and a better view about what the potential challenges might be." The explanation does gets a little odd when Wilson explains the game wasn't rushed, however, as he makes it sound like it was rushed as hell:
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