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Editorial on Kickstarter Communication

Tim Schafer's comments about the backlash to the news that Broken Age was being broken into two parts includes his feeling that this was because non-backers of the project were not as well-informed as their backers. "That was really a lesson for us, learning that even though our backers are really well informed, the rest of the world hadn't really heard of us since the Kickstarter happened," Schafer said. "It's weird because the Kickstarter experience had been wading in a sea of love from the fans. Because you don't just get money. You get all this positive support from the backers who believe in what you're doing. They hang around and cheer you on. And it was like being dumped from that into this cold pool of Internet Twitter hate. And that was crazy. It was like, 'Oh yeah, right! There's a bunch of people who hate the idea of what we're doing and are waiting to pounce on us if we make a single mistake'." It seems the case can be made that Double Fine actually made at least 31 mistakes, as that's how many updates on their Kickstarter page were "for backers only," which is every single update posted there once they hit their initial funding goal almost two years ago. Here's the history of private communication for this project:

Update #36 - For backers only Feb 12 2014 - DRM Free Broken Age!
Update #35 - For backers only Jan 28 2014 - Happy Broken Age Act 1 Public Ship Day!
Update #34 - For backers only Jan 17 2014 - To those who can't find their beta keys
Update #33 - For backers only Jan 14 2014 - Broken Age Review Embargo
Update #32 - For backers only Jan 13 2014 - Vella Trailer
Update #31 - For backers only Jan 13 2014 - Backer Beta Coming TOMORROW!
Update #30 - For backers only Dec 23 2013 - Episode 13: Crash Landing a Plane
Update #29 - For backers only Dec 5 2013 - Broken Age Update: VGX and Voice Cast
Update #28 - For backers only Nov 1 2013 - Episode 12: A Whole Different Game Experience
Update #27 - For backers only Oct 10 2013 - Alpha update and special event news!
Update #26 - For backers only Sep 19 2013 - Part 1 Hits Internal Alpha!
Update #25 - For backers only Aug 30 2013 - Documentary Episode 11, Kotaku, PAX, Production Updates!
Update #24 - For backers only Jul 2 2013 - Episode 10: Part One of Something Great
Update #23 - For backers only Jun 12 2013 - A Sneak Peek at "Double Fine's 90,000 Friends"
Update #22 - For backers only May 30 2013 - A New Double Fine Kickstarter
Update #21 - For backers only May 22 2013 - Help Us Help Broken Age
Update #20 - For backers only May 7 2013 - Mid-Episode Update
Update #19 - For backers only Apr 23 2013 - Episode 9: Broken Age
Update #18 - For backers only Apr 16 2013 - Pre-Episode Update: Broken Age
Update #17 - For backers only Mar 7 2013 - Episode 8: "Adventure Games Are Not Dead"
Update #16 - For backers only Feb 8 2013 - Reds Status Update and Sidequests
Update #15 - For backers only Dec 21 2012 - Episode 7, Amnesia Fortnight, and (gasp!) the Minecraft movie?!
Update #14 - For backers only Nov 21 2012 - Reds Status Update and Amnesia Fortnight
Update #13 - For backers only Oct 26 2012 - Episode 6: That Bagel Filter Thing
Update #12 - For backers only Sep 19 2012 - Episode 5: It's Gonna Get Hairy
Update #11 - For backers only Aug 8 2012 - Episode 4: Walking Around in Our Drawings
Update #10 - For backers only Jun 27 2012 - Episode 3: Codename: Reds
Update #9 - For backers only May 11 2012 - Episode 2: A Promise of Infinite Possibility
Update #8 - For backers only Apr 5 2012 - Episode 1: A Perfect Storm for Adventure
Update #7 - For backers only Mar 23 2012 - Unleash the Backers!
Update #6 - For backers only Mar 14 2012 - WE DID IT!!
Update #5 Mar 12 2012 - The Final Countdown
Update #4 Mar 9 2012 - Shirts and Stuff
Update #3 Mar 1 2012 - Hello from 2 Player Productions!
Update #2 Feb 24 2012 - New Goodies!
Update #1 Feb 15 2012 - Important Update from Tim...

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