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EA: Battlefield 4 "Exceedingly Successful;" Complaints Are "Noise"

An interview with Rich Hilleman on Rock, Paper, Shotgun that was conducted with the EA chief creative officer at the D.I.C.E. Summit. They try to hold his feet to the fire over customer dissatisfaction with Battlefield 4, but he will have none of it, saying the game is "exceedingly successful" from both sales and gameplay perspectives, and that the amount of "noise" about problems is a function of how many players the game has attracted:

RPS: SimCity and BF4 both had terrible launches. SimCity didnít work for more than a month, and BF4 still has issues. Surely youíre overhauling how you approach launches internally from now on?

Hilleman: Iím not sure I accept your premise. Battlefield 4 has been an exceedingly successful product on both consoles and PC. From a sales perspective, from a gameplay perspective.

RPS: Sure, BF4 is fundamentally a good game, but you canít just write off months of glitches and server issues. Some people straight up could not play for the first couple weeks.

Hilleman: I think there was a lot of noise about the game, but some of that is a function of your surface area. The more customers you have, the more noise becomes available. We did things wrong. We know that. Weíre gonna fix those things. Weíre gonna try to be smart about what customers want in the future.

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