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EA Paying for YouTube Love

A post on NeoGAF shows documents suggesting EA ran its own program to pay for YouTube videos promoting their games, similar to allegations that Microsoft was paying for positive Xbox One videos on YouTube. The instructions allegedly from EA on this seem self-conscious about the implications, promising a $10.00 CPM (per thousand views), but warning not to post any details about the incentive online. This secrecy takes a different tone than EA's statement about this to The Verge: "Through EA's Ronku program, some fans are compensated for the YouTube videos they create and share about our games," a company spokesman confirmed for the site. "The program requires that participants comply with FTC guidelines and identify when content is sponsored. User-generated videos are a valuable and unique aspect of how gamers share their experiences playing the games they love, and one that EA supports." They seem to think this doesn't conflict with the NDA they attached to this, contradictorily saying: ""We explicitly state in the Terms & Conditions of the program that each video must comply with the FTC's Guidelines concerning Use of Testimonials and Endorsements in Advertising"

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