Howtonotsuckatgamedesign.com - Why Marketers Fear The Female Geek.
Thanks Ant via
Is this really what marketers do? Do they really purposely exclude women
and then also go ahead and push sexist ideas? Yes, they do. Because it
works. It’s best practice. I mean, it’s cynical, sure. But that is
capitalism. Capitalism is cynical. It is what marketers often MUST do – if
they like it or not – because the people in power, meaning the people with
the money demand, that they get as much positive returns as possible on each
dollar they spend.