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NPD Digital Tracking Coming

GamesIndustry International has word that NPD Group plans on addressing the criticism that their monthly game sales estimates are inaccurate by attempting to better capture data on digital sales. "The NPD games leader panel is currently comprised of nine leading games publishers. The initial focus will be on full-game downloads and downloadable content for consoles, PCs and portables," says NPD president David McQuillan. "We aren't at liberty to say who is participating at this time, since we are in the beta (proof of concept) stage." And though their monthly reports have focused on North America, McQuillan tells them their digital data will be international, which may be one of the reasons they say that they are not set on when digital figures will be incorporated into their monthly reports.

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