Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
User Settings
LAN Parties
Upcoming one-time events:
Tampa, FL 10/09
Greenbelt, MD 11/06

Regularly scheduled events

Game Demos vs. Sales, Part Two

Computer and Video Games quotes game designer Jesse Schell's industry keynote at the Gamelab conference in Barcelona where he cites research from industry analyst EEDAR saying an Xbox game accompanied by a demo typically sells half as many copies as a game that has no demo. This seems to be a cause for him, as it's not the first time he's gone off on this topic. This time around he says: "You mean we spent all this money making a demo and getting it out there, and it cut our sales in half? Yes, that's exactly what happened to you." Actually, it's not as simple as that, and statistical analysis rarely is. For instance, this does not account for how some recurring franchises eschew demos because they have an established audience, while smaller developers will often offer demos to attract attention to unknown games.

Email Digg Facebook Twitter   Share More    


   Current Headlines
PC Sonic Lost World Next Month
StarCraft II 3.0 & Whispers of Oblivion Released
Prison Architect Released
Witcher 3 Expansion Video
Transformers: Devastation Released
Shardlight Announced
Steamships Ahoy - Skyhill
Dragon Age: Inquisition Game of the Year Edition Released
SMITE Sol Revealed
HotS Artanis This Month
Deus Ex Anniversary Video
Evening Patches
Evening Crowdfunding Roundup
On Sale
Evening Interviews
Gatherings & Competitions
Evening Consolidation
Evening Mobilization
Evening Tech Bits
Evening Safety Dance



Blue's News logo