Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Game Demos vs. Sales, Part Two

Computer and Video Games quotes game designer Jesse Schell's industry keynote at the Gamelab conference in Barcelona where he cites research from industry analyst EEDAR saying an Xbox game accompanied by a demo typically sells half as many copies as a game that has no demo. This seems to be a cause for him, as it's not the first time he's gone off on this topic. This time around he says: "You mean we spent all this money making a demo and getting it out there, and it cut our sales in half? Yes, that's exactly what happened to you." Actually, it's not as simple as that, and statistical analysis rarely is. For instance, this does not account for how some recurring franchises eschew demos because they have an established audience, while smaller developers will often offer demos to attract attention to unknown games.

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Gratuitous Space Battles 2 Announced
Ace Combat Assault Horizon Free Weekend
Jagex Free Weekend
Ships Ahoy - Gods Will Be Watching
Son of Nor Early Access
Fallen Enchantress: Legendary Heroes Patched
Pulstar Adds Linux Support
Evening Crowdfunding Roundup
On Sale
Evening Interviews
Evening Previews
Evening Consolidation
Evening Mobilization
Evening Metaverse
Evening Tech Bits
Evening Safety Dance
Evening Legal Briefs
etc., etc.
Into the Black
Wargame Red Dragon Celebrates 1M Copies with Free DLC
  

 



footer

.. .. ..

Blue's News logo