Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Game Demos vs. Sales, Part Two

Computer and Video Games quotes game designer Jesse Schell's industry keynote at the Gamelab conference in Barcelona where he cites research from industry analyst EEDAR saying an Xbox game accompanied by a demo typically sells half as many copies as a game that has no demo. This seems to be a cause for him, as it's not the first time he's gone off on this topic. This time around he says: "You mean we spent all this money making a demo and getting it out there, and it cut our sales in half? Yes, that's exactly what happened to you." Actually, it's not as simple as that, and statistical analysis rarely is. For instance, this does not account for how some recurring franchises eschew demos because they have an established audience, while smaller developers will often offer demos to attract attention to unknown games.

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Assassin's Creed Rogue for PC Possible
Linux Another World Released
Legend of Grimrock 2 Next Month; Preorders Underway
Xbox One Controller for Windows in November
The Evil Within TGS Trailer
Gratuitous Space Battles 2 Trailer
Morning Crowdfunding Roundup
Morning Interviews
Morning Consolidation
Morning Mobilization
Morning Tech Bits
Morning Safety Dance
Morning Legal Briefs
Game Reviews
Hardware Reviews
etc.
Out of the Blue
Bejeweled 3 Free on Origin
Total War: ROME II Emperor Edition & Free Update Released
ArcheAge Launches; Founders Unhappy
  

 



footer

Blue's News logo