Clifford Unchained - Nickels, dimes, and quarters. By Cliff Bleszinski.
If you donít like EA, donít buy their games. If you donít like their microtransactions, donít spend money on them. Itís that simple. EA has many smart people working for them (Hi, Frank, JR, and Patrick!) and they wouldnít attempt these things if they didnít work. Turns out, they do. I assure you there are teams of analysts studying the numbers behind consumer behavior over there that are studying how you, the gamer, spends his hard earned cash.
If youíre currently raging about this on GAF, or on the IGN forums, or on Gamespot, guess what? Youíre the vocal minority. Your average guy that buys just Madden and GTA every year doesnít know, nor does he care. He has no problem throwing a few bucks more at a game because, hey, why not?