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EA All-in on Microtransactions

Develop reports on comments from Electronic Arts during a Morgan Stanley Technology, Media, and Telecom Conference stating that the company is so pleased with its forays into the world of microtransactions, that they are bringing the support for these in-house, and that "all" their future games will feature microtransactions. "We are building into all of our games the ability to pay for things along the way; to get to a higher level," said EA CFO Blake Jorgensen. "And consumers are enjoying and embracing that way of business."

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