Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
User Settings
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Op Ed

Cliffski's Blog - The psychological value of ownership, and how free to play games use it.
Free to play works because it doesn’t ask you to value the game until you already feel you own it. How much would you pay for farmville to buy it outright? maybe $5? But play the game for free for a month, build up your farm, invest it, and then hit a plateau in the game where you really need to buy coins to continue…. and suddenly YOUR game is worth a lot more than $5. You value the game you already own very highly, and so buying add-ons for it is just common sense. I suspect this is why DLC works so well, and sells so well. You have already made a commitment to valuing the game, by investing your time. Only a fool could try to rationalize NOT spending money on it now…

Email Digg Facebook Twitter   Share More    


   Current Headlines
Free Hitman 2: Silent Assassin
DOOM MP Alpha This Week
Steam Top 10
Sunday Patches
On Sale
Sunday Crowdfunding Roundup
Sunday Previews
Sunday Consolidation
Sunday Tech Bits
Sunday Legal Briefs
Game Reviews
Hardware Reviews
Out of the Blue
Early Patch for Early Just Cause 3
Red Alert 2 and Yuri's Revenge Free on Origin
Saturday Previews
Saturday Consolidation
Saturday Tech Bits
Saturday Safety Dance



Blue's News logo