Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Ubisoft: PC Piracy Rate 93-95%

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Diablo III Season One Begins; So Does Complaining
Dead State Beta
Saturday Interviews
Saturday Previews
Saturday Consolidation
Saturday Mobilization
Saturday Metaverse
Saturday Tech Bits
Game Reviews
Hardware Reviews
etc.
Out of the Blue
Total War: ROME II Emperor Edition
Strife Open Beta
DCS: Bf 109 K-4 Kurfürst Pre-Purchases
Middle-earth: Shadow of Mordor Trailer
On Sale
Evening Consolidation
Evening Mobilization
Evening Metaverse
  

 



footer

Blue's News logo