This Kickstarter is for Oculus Rift, described as "the first truly immersive virtual reality headset for video games." This includes endorsement quotes from id Software's John Carmack, Epic's Cliff Bleszinski, Unity's David Helgason, and Valve's Michael Abrash and Gabe Newell (thanks Rob). Word is:

Oculus Rift is a new virtual reality (VR) headset designed specifically for video games that will change the way you think about gaming forever. With an incredibly wide field of view, high resolution display, and ultra-low latency head tracking, the Rift provides a truly immersive experience that allows you to step inside your favorite game and explore new worlds like never before.

We're here raising money on Kickstarter to build development kits of the Rift, so we can get them into the hands of developers faster. Kickstarter has proven to be an amazing platform for accelerating big and small ideas alike. We hope you share our excitement about virtual reality, the Rift, and the future of gaming.