GameFront - Why I'm Not Okay with the Penny Arcade Kickstarter.
But Penny Arcade doesn't need money from Kickstarter, or to crowdsource new projects. It simply would prefer to remove ads from its site for one year, at the cost of a huge amount of money. But it’s choosing to gather that money not through usual business channels, but through Kickstarter — and in a way, it’s taking advantage of the Kickstarter culture and drawing away users who would potentially give funds to more needy projects.