This thread on the BioWare Social Network proposes a community action they are calling "Turn it On / Turn it off For Bioware" for Mass Effect 3 players to offer "EA and Bioware immediate feedback on the importance of the Ending DLC, so they can allocate sufficient resources to make a quality product." Here's how this is to work: "We will turn ON our single player game on April 28th, during a pre-defined period to show EA/Bioware the number of passionate fans who love the series and who will continue to buy their products IF the DLC provides a satisfactory ending. We will then turn OFF our game on April 29th, and refuse to play for a pre-defined time period to give EA/Bioware a clear idea of the potential loss of custom and support they will suffer if the DLC is NOT satisfying." This event has a Facebook page and all the details can be found on Hold the Line.