Infinity Ward does not care at all how many people buy Call of Duty: Modern Warfare 3, the company's creative strategist Robert Bowling tells IGN, to the extent that he says: "we don't care if there are three people playing it or 30 million people playing it. If there are three people having a great time then we've done our job correctly and we will be happy." Of course if that's the case, this happiness will serve them well on the unemployment line, but the point he seems to be making is they are making the game they want to make: "We don't care about sales numbers, we don't care about competition, we don't care about beating anyone. Our 100 per cent focus is making a game that we're going to love to play, that we're going to be proud of, and that we know that our fans are going to play."