Why RAGE Has No Deathmatch

This interview on Shacknews.com talks with Jason Kim, producer of RAGE, id's upcoming first-person shooter (which may well make this the first game from id Software that actually has someone with that title attached to the project). A topic that gets a lot of discussion is the decision that the game will have a cooperative multiplayer mode, but no competitive mode, which is a twist for the company that coined the term "deathmatch." Here's part of Jason's explanation:
So when we were pushing on the story, we thought, "People really love co-op; we love co-op." We don't want them to play the entire campaign with a buddy because you're just playing the same thing again with just another guy. And some people like that; some people are going to ask for that, and when this comes out they're going to say why didn't you make campaign mode completely playable with a co-op buddy? The reason why we did that is because there are nice story pockets for the co-op online experience; we call it Legends of the Wasteland.

This almost came about opportunistically because we knew we wanted to do co-op. So while we're putting this thing together and iterating through it we thought, "We should use these story elements because it's really interesting. It's a tall tale." You're being thrust into this little nugget of the story, and there are set parameters. We know what they did, but it was a legend. So now you're playing that role. You're not playing the story of the single-player campaign but it's something that complimented your success through the single-player campaign. So you're seeing what the other side was like. It's almost like when Valve came out with Blue Shift and you were able to play the police force.