Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:
Harrisburg, PA 09/18
Greenbelt, MD 11/06

Regularly scheduled events

Activison Considering Selling Cut-Scene Movies

IGN reports on some comments made by Activision CEO Bobby Kotick to attendees of a Bank of America Merrill Lynch Media, Communications & Entertainment Conference about the idea that they could remove the cut-scenes from a game like StarCraft II and market them as a commercial movie. If that's not startling enough, then wait for the price point he mentioned, as he envisions selling such a "movie" for $20.00-$30.00. He says: "If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft movie?" Here's more:

My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever.

Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.

If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again.

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Mad Max Game Released; Movies on Steam
Resident Evil Origins Collection Announced
Heroes of the Storm Placement Match Changes
Elder Scrolls Online: Tamriel Unlimited Patch & DLC
Torchlight Burns Out Runic
U.K. Sales Charts
Rememoried Released
Morning Patches
Gatherings & Competitions
Morning Interviews
Morning Consolidation
Morning Mobilization
Morning Metaverse
Morning Tech Bits
Morning Safety Dance
Morning Legal Briefs
Game Reviews
Hardware Reviews
etc.
Out of the Blue
  

 



footer

Blue's News logo