Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

$25 Mil Left 4 Dead 2 Ad Campaign

Valve announces plans to promote the upcoming launch of Left 4 Dead 2 with a $25 million ad campaign, spending almost 40 times the budget of George Romero's original Dawn of the Dead to support the co-op zombie shooter. Here's word:

"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."

Last year, Left 4 Dead was the top selling new property for both the Xbox 360 and PC. Sales were driven by strong word of mouth, top reviews, and a $10 million advertising campaign.

"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Doug Lombardi, Valve's vice-president of Marketing. "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."

In the USA, the campaign will include Monday Night Football and UFC television broadcasts, roadside billboards, and popular lifestyle and gaming sites.

This year's European plan is also more aggressive than last year's, with television advertising in all the major markets appearing during sports and lifestyle programming, plus strong outdoor investments in more cities, as well as online and print advertising.

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Crimes & Punishments: Sherlock Holmes Released
RIFT: Nightmare Tide Open Beta Now; Launch Next Week
Borderlands 2 & Borderlands: The Pre-Sequel SteamOS Support
Might & Magic Heroes Online Launches
On Sale
Evening Crowdfunding Roundup
Gatherings & Competitions
Evening Consolidation
Evening Mobilization
Evening Metaverse
Evening Tech Bits
Evening Legal Briefs
etc., etc.
Into the Black
Middle-earth: Shadow of Mordor Released
World of Tanks Adds Racing
Battlefield 4 Fall Patch Arrives
Gatherings & Competitions
Morning Interviews
Morning Consolidation
  

 



footer

Blue's News logo