Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
User Settings
LAN Parties
Upcoming one-time events:

Regularly scheduled events

EA: Marketing = 66-75% of a Game's Budget

EA’s chief creative officer describes game industry’s re-engineering on VentureBeat is an article offering EA chief creative officer Rich Hilleman's outlook on "re-engineering" their business in the changing video game market to appeal to a broader and less hardcore market. The article goes into detail on what EA is doing to capitalize on this trend, and IndustryGamers highlights Hilleman's comment that they expect to see further interim console changes, referring to the Xbox 560 and a PlayStation 3.5 before a true next generation cycle. The part we are especially fascinated by is the description of what portion of a game's budget is devoted to marketing, saying: "EA now typically spends two or three times as much on marketing and advertising as it does on developing a game."

Email Digg Facebook Twitter   Share More    


   Current Headlines
Free Hitman 2: Silent Assassin
DOOM MP Alpha This Week
Steam Top 10
Sunday Patches
On Sale
Sunday Crowdfunding Roundup
Sunday Previews
Sunday Consolidation
Sunday Tech Bits
Sunday Legal Briefs
Game Reviews
Hardware Reviews
Out of the Blue
Early Patch for Early Just Cause 3
Red Alert 2 and Yuri's Revenge Free on Origin
Saturday Previews
Saturday Consolidation
Saturday Tech Bits
Saturday Safety Dance



Blue's News logo