Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

EA: Marketing = 66-75% of a Game's Budget

EA’s chief creative officer describes game industry’s re-engineering on VentureBeat is an article offering EA chief creative officer Rich Hilleman's outlook on "re-engineering" their business in the changing video game market to appeal to a broader and less hardcore market. The article goes into detail on what EA is doing to capitalize on this trend, and IndustryGamers highlights Hilleman's comment that they expect to see further interim console changes, referring to the Xbox 560 and a PlayStation 3.5 before a true next generation cycle. The part we are especially fascinated by is the description of what portion of a game's budget is devoted to marketing, saying: "EA now typically spends two or three times as much on marketing and advertising as it does on developing a game."

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
Steam Ending Paid Mods; Providing Refunds
Kerbal Space Program Version 1.0 Launches
DiRT Rally Early Access
Bethesda on Paid Skyrim Mods
Star Citizen Passes $80M; Accepting Subscription Contributions
FINAL FANTASY XIV: Heavensward Benchmark
On Sale
Gatherings & Competitions
Evening Previews
Evening Consolidation
Evening Mobilization
Evening Metaverse
Evening Tech Bits
Evening Safety Dance
Evening Legal Briefs
etc., etc.
Into the Black
Broken Age: Act 2 Release Plans
Call of Duty: Black Ops III Announcement
ORION: Prelude Revisited
  

 



footer

Blue's News logo