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Zeno Clash Devs on Piracy, Demo Plans

Ars Technica has an interesting article on the reaction of developer ACE Team to finding their recently released combat game Zeno Clash available for illegal download. Carlos Bordeu of the Chilean developer commented on BitTorrent Sites explaining the impact of piracy on an independent developer, saying in some cases they were surprised to find a positive reaction: "We've received several mails and posts in our own forums of people who pirated the game that decided to buy it because of the message. I don't know if it is a significant percent, or whether this is good strategy as a whole... but it has sparked some very positive reactions in the community." Here is the statement they made on the torrent sites, indicating a demo is in the works:

Iím one of the developers of Zeno Clash. I would appreciate you read this if you are about to download this file.

Zeno Clash is an independently funded game by a very small and sacrificed group of people. The only way in which we can continue making games like this (or a sequel) is to have good sales.

I am aware that at this moment there is still no demo of the game, but we are working on one which will be available soon.

We cannot do anything to stop piracy of the game (and honestly donít intend to do so) but if you are downloading because you wish to try before you buy, I would ask that you purchase the game (and support the independent game development scene) if you enjoy it. We plan on updating Zeno Clash with DLC and continuing support for the game long after itís release.

Thanks for taking the time to read thisÖ hopefully it will make a difference.

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40. Re: Zeno Clash Devs on Piracy, Demo Plans Apr 29, 2009, 16:09 Verno
 
World of Goo received much more attention with the piracy debacle.

Prove it, I don't believe it. I noticed World of Goo frequently on news sites several months before any of the piracy crap even came up. When it did came up it spawned a whole forum thread here and appeared as a blurb on some RSS feeds oh wow geez the attention.

I think you're missing the point. As I mentioned before, if your game isn't pretty, you can't really show its merits through videos or screenshots. People actually have to play the game. Yes, you can release a demo but how many people will even know it exists? The sources you cite mostly require that the player actively search for the game.

Again no you are the one missing the point Gerick. If you're making a niche title, you don't get a mass market audience by uploading your game to the piratebay. You market yourself to your niche audience and the easiest way of doing that is through websites/podcasts/etc to your specific subgenre. You don't give away your game and hope that people get interested. Ok correction, maybe that's how a monkey makes and sells a game. You might have a point about monkeys.

With Defcon we put the full game out with a specific authentication key, so we could track the use of it. It was all switched on and you could play the pirated game with that key, but at any time we could flip the switch and turn that version of the game off

Emphasis mine. Also I notice no actual numbers to back up any of these claims. Putting out a version specific to pirates is different than putting your virgin game out there. Not valid.

This comment was edited on Apr 29, 2009, 16:10.
 
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  1. Apr 29, 11:03 Re: Zeno Clash Devs on Piracy, Demo Plans DDI
  8. Apr 29, 12:08  Re: Zeno Clash Devs on Piracy, Demo Plans Krovven
  2. Apr 29, 11:11 Re: Zeno Clash Devs on Piracy, Demo Plans theyarecomingforyou
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  38. Apr 29, 16:04    Re: Zeno Clash Devs on Piracy, Demo Plans Narf2029
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>> 40. Apr 29, 16:09 Re: Zeno Clash Devs on Piracy, Demo Plans Verno
  43. Apr 29, 16:17  Re: Zeno Clash Devs on Piracy, Demo Plans Jerykk
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  55. Apr 29, 18:16        Re: Zeno Clash Devs on Piracy, Demo Plans Jerykk
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  54. Apr 29, 18:10  Re: Zeno Clash Devs on Piracy, Demo Plans StingingVelvet
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  63. Apr 30, 09:28 Re: Zeno Clash v. Piracy Verno
  64. Apr 30, 12:22  Re: Zeno Clash v. Piracy Jerykk
  65. Apr 30, 13:49   Re: Zeno Clash v. Piracy Verno
  66. Apr 30, 15:40    Re: Zeno Clash v. Piracy Jerykk
  67. Apr 30, 15:48     Re: Zeno Clash v. Piracy Verno
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  70. Apr 30, 16:07       Re: Zeno Clash v. Piracy Verno
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  73. Apr 30, 21:19 Re: Zeno Clash v. Piracy Dades
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  75. May 1, 07:20 Re: Zeno Clash v. Piracy Dades
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