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Zeno Clash Devs on Piracy, Demo Plans

Ars Technica has an interesting article on the reaction of developer ACE Team to finding their recently released combat game Zeno Clash available for illegal download. Carlos Bordeu of the Chilean developer commented on BitTorrent Sites explaining the impact of piracy on an independent developer, saying in some cases they were surprised to find a positive reaction: "We've received several mails and posts in our own forums of people who pirated the game that decided to buy it because of the message. I don't know if it is a significant percent, or whether this is good strategy as a whole... but it has sparked some very positive reactions in the community." Here is the statement they made on the torrent sites, indicating a demo is in the works:

Iím one of the developers of Zeno Clash. I would appreciate you read this if you are about to download this file.

Zeno Clash is an independently funded game by a very small and sacrificed group of people. The only way in which we can continue making games like this (or a sequel) is to have good sales.

I am aware that at this moment there is still no demo of the game, but we are working on one which will be available soon.

We cannot do anything to stop piracy of the game (and honestly donít intend to do so) but if you are downloading because you wish to try before you buy, I would ask that you purchase the game (and support the independent game development scene) if you enjoy it. We plan on updating Zeno Clash with DLC and continuing support for the game long after itís release.

Thanks for taking the time to read thisÖ hopefully it will make a difference.

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2. Re: Zeno Clash Devs on Piracy, Demo Plans Apr 29, 2009, 11:11 theyarecomingforyou
 
Sad thing is it won't make a difference.
Amongst pirates? No. Amongst regular gamers that see it on sites like this? Quite possibly it will lead to more sales. Certainly it won't lose them sales, which is what clamping down on piracy would achieve. I just find pirates quite hard to believe sometimes - one of the comments was "I haven't bought a game in over 5yrs but I might buy this one", which is just astounding.

This is just more PR for a small budget game, so it's actually a very clever strategy. It's like Stardock acknowledging the issues with connectivity and discussing the number of illegitimate connections - it's gaining them a lot of PR for matters that are usually internal. They're positive stances but ultimately designed to increase publicity and sales.
 
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1. Re: Zeno Clash Devs on Piracy, Demo Plans Apr 29, 2009, 11:03 DDI
 
Sad thing is it won't make a difference.  
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