Microsoft announces the launch of GetGameSmart.com, a new initiative in partnership with a number of retailers to encourage families to collaborate on making wise entertainment choices: "It means developing healthy habits when it comes to playing video games, watching TV and surfing the Web. It's also about understanding online safety, setting screen time limits and making rules about what's OK and what's off limits. Take the Get Game Smart Family Challenge and we'll help you create a fun, balanced media environment in your home." More details are in this press release.