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Blizzard Denies Milking StarCraft II

Edge Online has a Q&A with Blizzard's Bob Colayco about the revelation that StarCraft II will be released as three different products. Bob flatly denies that this is a pernicious effect of the Activision Blizzard merger and also decries accusations they are trying to milk the science fiction RTS franchise: "Activision doesn’t really factor in, because ultimately the people calling the shots on how this game is going to turn out is the StarCraft II dev team. This trilogy decision was really made by that team. Effectively, what are we really talking about here? We’ve always done our RTS games with one expansion pack. So now we’re releasing two. Is it really that weird?"

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23. Re: No subject Oct 14, 2008, 01:09 Cyanotetyphas
 
right on, Ludomancer

What all the apologists in this thread are missing is that Blizzard will be taking a single property ($50) and making it into three SKUs in a short period ($150) that you WILL be compelled to buy to completion due to the pedigree. This is a smart move that is working beautifully for Half Life, IMHO, but it is definitely not to our advantage as consumers. Remember that hours to complete doesn't scale to hours of effort put into making it. I'm all for long campaigns but right now it looks like Blizzard gets to ride an established franchise for three games with a third of the work (assets, gameplay design, etc.).

PS NERD RAGE ARGH

 
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Synthetic Error - Entertainment bloggin http://syntheticerror.wordpress.com/
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