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EA: Second-Hand Games a "Critical Situation"

Electronic Arts considers second-hand game sales a "critical situation" reports GamesIndustry.biz in a bit of from an interview with EA's Jens Uwe Intat that will published in its entirety tomorrow. According to Intat, senior VP and general manager for European publishing at EA, the publisher is experimenting with a number of different business models to combat the problem of the same game being sold and resold to different users. He points out that games have a unique problem compared to most other goods sold on secondary markets because they do not degrade with use. To address this, he says: "What we're trying to do is build business models that are more and more online-supported with additional services and additional content that you get online. So people will see the value in not just getting that physical disc to play at home alone, but actually playing those games online and paying for them."

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107. Re: Aug 30, 2008, 16:55 everyone
 
Legally speaking I agree that the publishers don't have a leg to stand on due to first sale law, but there are many options they can pursue to make "new" versions of their products more appealing and "used" versions of their products less appealing to purchase.

I hope that if publishers decide to combat used game sales they do it with value added features that make their products more appealing rather then punishing their customers in some short sighted effort to stop used game sales, which I feel they have done in their effort to combat piracy.

This comment was edited on Aug 30, 16:56.
 
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