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EA: Second-Hand Games a "Critical Situation"

Electronic Arts considers second-hand game sales a "critical situation" reports GamesIndustry.biz in a bit of from an interview with EA's Jens Uwe Intat that will published in its entirety tomorrow. According to Intat, senior VP and general manager for European publishing at EA, the publisher is experimenting with a number of different business models to combat the problem of the same game being sold and resold to different users. He points out that games have a unique problem compared to most other goods sold on secondary markets because they do not degrade with use. To address this, he says: "What we're trying to do is build business models that are more and more online-supported with additional services and additional content that you get online. So people will see the value in not just getting that physical disc to play at home alone, but actually playing those games online and paying for them."

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81. Re: Aug 29, 2008, 11:11 Wowbagger_TIP
 
Well I just finished reading this whole thread, so I'm gonna throw my 2 cents in even if nobody is reading it anymore

I think DukeP, Creston and others have the issue nailed down. There really is no difference between games and other forms of IP. I don't understand the sense of entitlement that EA and other publishers have. It doesn't fly in other industries (although the music industry has long wanted to shut down resale of albums as well).

As far as Gamestop and their ilk, I personally don't set foot in those shops because I don't feel like getting ripped off. But if others want to sell their used games for a fraction of the cost and then buy other used games for a few bucks less than retail, that's their decision. Buy low, sell high. Basic capitalism folks. Can't fault Gamestop for charging what the market will bear. But you can still laugh at their customers

For every product there are many possible ways to price that product. EA can make a certain number of sales at $60 when a game is released. Some people simply won't buy it at that price. Sell it for $40 and they'll jump on it though. Tiered pricing is tough to pull off, and since EA hasn't done it, others have stepped in to fill the demand for games at lower prices. This is perfectly legitimate, and things have worked that way forever in other markets.

EA seems to think that they are special for some reason, but they really aren't. It's a product, like any other, subject to the same market realities. These aren't really lost sales as some people assume. If they weren't available for a reduced price, there's no reason to believe that those people would pay full retail, and even if they did, there's certainly no reason to believe that they would buy as many games in total.

If EA wants to sell games as a service, then they're going to have to make it worth people's while. Either by continually adding content, or by dropping prices significantly. If they don't, other developers will continue to create games as they do now and people will buy those instead. EA will probably whine about that too.

This comment was edited on Aug 29, 11:14.
 
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"The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts." -- Bertrand Russell (I think...)
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  2. Aug 28, 17:01 No subject Zzet
  4. Aug 28, 17:05 Actual incentive to buy new games? Jerykk
  5. Aug 28, 17:06 ... theyarecomingforyou
  6. Aug 28, 17:09 Pure Malarkey... Myrmidon
  7. Aug 28, 17:13  Re: Pure Malarkey... NKD
  21. Aug 28, 18:30   Re: Pure Malarkey... Jerykk
  22. Aug 28, 18:41    Re: Pure Malarkey... Sepharo
  23. Aug 28, 18:45    Re: Pure Malarkey... Number{9}
  26. Aug 28, 19:10     Re: Pure Malarkey... Stanly Manly
  8. Aug 28, 17:14 surprised? Tumbler
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  15. Aug 28, 17:50 wow Tumbler
  18. Aug 28, 18:03 Rentals Tumbler
  19. Aug 28, 18:07 "Uwe" Kxmode
  20. Aug 28, 18:28 First Sale Doctrine.... Pumas
  24. Aug 28, 19:02 "Critical Stupidity" BlueF
  27. Aug 28, 19:14  Re: NKD
  30. Aug 28, 19:25   Re: Kajetan
  32. Aug 28, 19:30    Re: Verno
  36. Aug 28, 19:45     Re: Kajetan
  38. Aug 28, 19:50      Re: Verno
  39. Aug 28, 19:52       Re: Pumas
  40. Aug 28, 19:56        Re: Verno
  42. Aug 28, 20:00       Re: Kajetan
  44. Aug 28, 20:04        Re: Verno
  45. Aug 28, 20:15         Re: Pumas
  47. Aug 28, 20:20          Re: Verno
  48. Aug 28, 20:23           Re: Kajetan
  46. Aug 28, 20:17         Re: Kajetan
  68. Aug 29, 00:23      Re: Creston
  73. Aug 29, 03:21     Re: PHJF
  74. Aug 29, 04:10      Re: Jerykk
  75. Aug 29, 04:30       Re: InBlack
  76. Aug 29, 05:14        Re: Prez
  78. Aug 29, 06:36        Re: Verno
  79. Aug 29, 08:06         Re: InBlack
  80. Aug 29, 08:29          Re: Verno
  77. Aug 29, 05:58       Re: everyone
  85. Aug 29, 14:04        Re: Jerykk
  33. Aug 28, 19:32  Re: Teddy
  69. Aug 29, 00:27   Re: Creston
  72. Aug 29, 02:39    Re: Kxmode
  87. Aug 29, 19:18    Re: Teddy
  88. Aug 29, 20:03     Re: Verno
  89. Aug 29, 20:06     Re: Creston
  90. Aug 29, 21:08      Re: Verno
  98. Aug 30, 13:10       Re: Creston
  91. Aug 29, 23:13     Re: everyone
  92. Aug 29, 23:37      Re: Verno
  94. Aug 30, 00:00       Re: everyone
  95. Aug 30, 00:34        Re: Wowbagger_TIP
  96. Aug 30, 01:23         Re: Verno
  97. Aug 30, 02:34          Re: everyone
  100. Aug 30, 13:30        Re: Creston
  101. Aug 30, 13:37         Re: Verno
  102. Aug 30, 14:36          Re: everyone
  103. Aug 30, 15:16           Re: Verno
  104. Aug 30, 15:32            Re: Warskull
  109. Aug 30, 17:00             Re: JohnnyRotten
  110. Aug 30, 17:08             Re: JohnnyRotten
  111. Aug 30, 17:21              Re: everyone
  112. Aug 30, 17:36               Re: JohnnyRotten
  113. Aug 31, 16:07                Re: everyone
  106. Aug 30, 16:06          Re: JohnnyRotten
  107. Aug 30, 16:55           Re: everyone
  108. Aug 30, 16:57           Re: JohnnyRotten
  25. Aug 28, 19:06 Which is worse? Resale or Piracy? talmand
  28. Aug 28, 19:21 No subject Verno
  31. Aug 28, 19:28  Re: No subject Tumbler
  71. Aug 29, 02:22  Re: No subject DukeP
  29. Aug 28, 19:22 No subject space captain
  34. Aug 28, 19:33 No subject Ouch
  35. Aug 28, 19:36 No subject Verno
  37. Aug 28, 19:46 No subject MMORPGHoD
  41. Aug 28, 19:59 No subject tuddies
  43. Aug 28, 20:02 No subject Pumas
  49. Aug 28, 20:24 No subject Entr0py24
  50. Aug 28, 20:25 Fucking EA Creston
  51. Aug 28, 20:33  Re: Fucking EA Verno
  64. Aug 29, 00:04   Re: Fucking EA Creston
  52. Aug 28, 20:42 Food for thought! Verno
  53. Aug 28, 20:46  Toxicology Kxmode
  54. Aug 28, 21:00  Re: Food for thought! Pumas
  55. Aug 28, 21:03   Re: Food for thought! Verno
  56. Aug 28, 21:09    Re: Food for thought! Kxmode
  57. Aug 28, 21:10    Re: Food for thought! Pumas
  58. Aug 28, 21:23     Re: Food for thought! Verno
  65. Aug 29, 00:07   Re: Food for thought! Creston
  66. Aug 29, 00:11    I have a question... The Half Elf
  67. Aug 29, 00:12   Re: Food for thought! Creston
  59. Aug 28, 21:37 No subject Sepharo
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  61. Aug 28, 21:59 No subject everyone
  62. Aug 28, 22:18  Re: No subject Verno
  70. Aug 29, 01:37 :P baltar
>> 81. Aug 29, 11:11 Re: Wowbagger_TIP
  82. Aug 29, 12:13  Re: PHJF
  83. Aug 29, 12:25   Re: Verno
  84. Aug 29, 12:52    Re: everyone
  86. Aug 29, 15:01    Re: Wowbagger_TIP
  93. Aug 29, 23:58 The Sky is Falling! JohnnyRotten
  99. Aug 30, 13:26  Re: The Sky is Falling! Creston
  105. Aug 30, 16:01   Re: The Sky is Falling! JohnnyRotten
  114. Sep 1, 10:16 No subject dryden555


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