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Flagship Loses IPs, Closes

Flagship No Longer Owns Hellgate London (5th Update) on Hellgate Guru has been updated a few times since it was referenced here yesterday (story). One update clarifies that Korean Hellgate distributor HanbitSoft informed them that they do not have any claim to take of ownership of Hellgate: London, but rather it is the IP for Mythos that was used as collateral for a loan they made to Flagship, and that Flagship has turned down their offers of additional loans to keep them afloat. And apparently such loans would have been necessary, as Voodoo Extreme is capping all this news off by reporting that Flagship has lost the rights to the Hellgate and Mythos IPs, has let all of its staff go, and their offices are being closed today. VE reports that HanbitSoft now owns Mythos, while investor Comerica Bank owns Hellgate: London. Their conclusion is that development of both games for Asia is likely to continue, while the future of each for western audiences is unknown at this point.

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72. Flagtarded... Jul 15, 2008, 00:04 JohnnyRotten
 
Monday passes, and no word from FSS.

A list of some things that Flagship should have known:

When you position your product as a spiritual successor to a hugely success product (D2), and you want to supplant that product, you need to deliver something that takes the original product in a revolutionary, not evolutionary direction. It needs to be bigger, faster, brighter, louder, badder, harder, flashier - pick your adjective. If you’re going to deliver a clone, and a weak sister clone (IMHO) at that, while you’ve been out selling it as sci-fi D3, you’re in deep trouble.

Hubris is not something you want to project when trying to sell your product unless you are delivering the best product of all time, and maybe not even then. Humility sells, hubris angers.

Selling a game at the normal full cost and then expecting a monthly subscription fee to overcome the artificial barriers (inventory, game modes, etc) that you put into place isn’t a value proposition for the customer. Unless you’ve built an incredible product, they’ll simply walk away. This is why everyone else goes with the expansion pack model. You box up the value proposition and then get it in front of the customer. The customer’s perception is that now I’ve gotten the game PLUS, as opposed to the general preception of Flagships model, which is full price game MINUS.

Positioning a product as both SP and MP, and then throwing the SP players under the bus (I refer you to FSS’s Bogustus’s statement on the matter) isn’t good business. Those customers will have little-to-no incentive to purchase anything from you again.

You don’t promise quarterly content upgrades, and not deliver them, and then worse, start telling people the next quarterly update will be done when it’s done. One might argue that the quarterly update was the only real value proposition to subscribing, i.e., the only non artificial barrier placed between the full box price PLUS and the full box price MINUS customers. When you don’t deliver, your paying PLUS customers tend to get a wee bit upset, and your MINUS customers turn the flame on.

If you constantly over promise and then constantly under deliver, you need to spend time mending fences, and not playing the victim. After awhile, even the most ardent fanboi is going to realize how much s/he’s been screwed, and who the victim really is.

When you’ve damaged, bent, and outright broken the trust relationship between yourself and your customers this badly, you need to go out the way to re-establish it. You don’t pretend nothing’s wrong, you don’t pretend its business as usual, and you never, ever, let rumors get out of hand (I refer you to the current situation)*.

* As a corollary, don’t let your forum moderator grunts make light of a situation which is perceived to be serious by the community. It’s unprofessional, and it reflects badly on your company (who, after all, hired/contracted the moderators).

And last, but not least, the cake is a lie.

To forestall the usual false dichotomy choices of what would you rather have, X or Y (broken game or no game, working MP/no SP or broken both, etc, etc, ad naseum), don’t bother. Complex problems rarely solve down to a binary set, unless the person trying to solve the problem has deliberately chosen to wear blinders.

Also, I’m not in interested in hearing about how it’s not FSS’s fault, they really are the victim here because they were a “small company” with “limited resources” and a “limited budget”. Hey, no kidding. It wasn’t like they pulled these facts out of a hat the day before they pushed the epic fail that the release version was out the door. They knew these facts before they even started the project. Any failure because of “small company”, “limited resources” and/or “limited budget” is still a failure of FSS’s, not random chance, or bad luck. Bad planning, bad management, and a lack of vision brought them to today.

 
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    Date Subject Author
  1. Jul 12, 14:54 Woops Pumas
  4. Jul 12, 15:20  Re: Woops nin
  6. Jul 12, 15:31   Re: Woops nin
  7. Jul 12, 15:35    Re: Woops Frijoles
  10. Jul 12, 16:01    Re: Woops verybad
  11. Jul 12, 16:12     Did they outsource it to China/India Wildone
  12. Jul 12, 16:15      Re: Did they outsource it to China/India Flo
  9. Jul 12, 15:52  Ooo... sinew
  2. Jul 12, 14:55 HAHA! Fausticle
  3. Jul 12, 15:15 No subject your mom
  5. Jul 12, 15:24 ... theyarecomingforyou
  8. Jul 12, 15:43 No subject Bone43
  13. Jul 12, 16:15 No subject dubfanatic
  14. Jul 12, 16:31  Re: No subject Kajetan
  16. Jul 12, 17:06   Re: No subject Lorcin
  17. Jul 12, 17:11    Re: No subject Beamer
  20. Jul 12, 17:21    Re: No subject Overon
  15. Jul 12, 17:04 Confirmation? Ray Marden
  18. Jul 12, 17:12 No subject xXBatmanXx
  19. Jul 12, 17:17  Re: No subject Lorcin
  21. Jul 12, 17:24   Re: No subject xXBatmanXx
  22. Jul 12, 18:03 FLAGSHIT space captain
  23. Jul 12, 18:05 No subject space captain
  24. Jul 12, 18:10  Re: No subject Narf2029
  25. Jul 12, 19:02 No subject WyldKat
  27. Jul 12, 19:17  Collector's Item? Paranoid Jack
  26. Jul 12, 19:13 No subject Hump
  28. Jul 12, 21:05  Re: No subject Beamer
  29. Jul 12, 21:10 No subject loomy
  30. Jul 12, 21:14  Re: No subject wtf_man
  31. Jul 12, 21:57 ... theyarecomingforyou
  33. Jul 12, 22:35  Re: ... manic half
  34. Jul 12, 23:02   Re: ... Frosty
  35. Jul 13, 00:01    Re: ... Wallshadows
  48. Jul 13, 09:46     Re: ... CJ_Parker
  32. Jul 12, 22:30 No subject Wallshadows
  52. Jul 13, 12:26  Re: No subject Yukkione
  53. Jul 13, 12:33   Re: No subject space captain
  54. Jul 13, 12:40   Re: No subject Kajetan
  55. Jul 13, 12:45   Re: No subject nin
  56. Jul 13, 13:14    Re: No subject wtf_man
  57. Jul 13, 13:27     Re: No subject Fausticle
  58. Jul 13, 13:31      Re: No subject Overon
  59. Jul 13, 13:44       Wait a second......... ColoradoHoudini
  60. Jul 13, 14:01        Re: Wait a second......... JohnnyRotten
  80. Sep 7, 21:09         Re: Wait a second......... Devo_N
  81. Sep 7, 21:19       Re: No subject Devo_N
  82. Sep 7, 21:21        Re: No subject Devo_N
  61. Jul 13, 15:12     Re: No subject Slink
  62. Jul 13, 15:52   Re: No subject Stanly Manly
  63. Jul 13, 16:05    Re: No subject Beamer
  70. Jul 14, 23:49   Re: No subject Creston
  74. Jul 15, 05:27    Re: No subject Kosumo
  36. Jul 13, 00:04 No subject Trainwreck
  37. Jul 13, 00:39 No subject D4rkKnight
  38. Jul 13, 00:49 Flagshipping to the bitter end JohnnyRotten
  39. Jul 13, 01:29  Re: Flagshipping to the bitter end Overon
  69. Jul 14, 23:40  Re: Flagshipping to the bitter end Creston
  71. Jul 15, 00:00   Re: Flagshipping to the bitter end JohnnyRotten
  73. Jul 15, 05:10   Re: Flagshipping to the bitter end manic half
  77. Jul 17, 19:51    Re: Flagshipping to the bitter end Creston
  78. Jul 17, 20:26     Re: Flagshipping to the bitter end Ray Marden
  40. Jul 13, 03:06 Diablo 3... JohnBirshire
  41. Jul 13, 03:24 No subject baltar
  42. Jul 13, 05:43  Re: No subject Kxmode
  43. Jul 13, 05:55   Re: No subject Kxmode
  44. Jul 13, 06:50 Whatever CreamyBlood
  45. Jul 13, 07:07  Re: Whatever CreamyBlood
  46. Jul 13, 08:57   Re: Whatever Kxmode
  47. Jul 13, 09:40    Re: Whatever CJ_Parker
  49. Jul 13, 10:24 No subject Bone43
  50. Jul 13, 10:32 fanbois peteham
  51. Jul 13, 10:58  Re: fanbois Overon
  64. Jul 13, 16:17 ... theyarecomingforyou
  65. Jul 14, 10:00  Re: ... InBlack
  66. Jul 14, 10:12   Re: ... Undocumented Alien
  67. Jul 14, 21:38 Congratulations Flagship! Ray Marden
  68. Jul 14, 23:21 Wow, that's surprising. Creston
>> 72. Jul 15, 00:04 Flagtarded... JohnnyRotten
  75. Jul 16, 15:47  Re: Flagtarded... Overon
  76. Jul 17, 00:33   Re: Flagtarded... JohnnyRotten
  79. Jul 17, 21:39    Re: Flagtarded... Overon


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