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Crytek: PC Sales to Piracy Ratio 1:15 or 1:20

There's a Cevat Yerli Q&A on IGN talking with the Crytek CEO about a variety of topics. One interesting bit, as pointed out by Gamasutra (thanks Mike Martinez), is his elaboration on his previous assertions about the impact of PC piracy on sales of Crysis, as his guestimates at piracy rations are pretty darned steep:

The other critique outside Crytek was the fact that the PC industry is really, at the moment, I would say the most intensely pirated market ever. It's crazy how the ratio between sales to piracy is probably 1 to 15 to 1 to 20 right now. For one sale there are 15 to 20 pirates and pirate versions, and that's a big shame for the PC industry. I hope with Warhead I hope we improve the situation, but at the same time it may have an impact on [our] PC exclusivity in the future.

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92. No subject Jun 28, 2008, 04:51 Reckless
 
Crytek thought that by making a visually stunning game everyone would swoon at their feet as well as filling their bank accounts. Well, the demographic that would and also own the required hardware for the game is a pretty damned small market to focus a game towards!

So with these 'excessive' requirements, Crytek didn't make a game that many could run. Those people who couldn't afford to purchase the game (a common excuse for piracy) shouldn't have a PC that is capable of running the game. The problem with PC games purchases is that sales are final - only when you get home and find shader model x required do you realise that you've bought 'yet another' coaster. Demos help but often these aren't based on the release code and if they are they're well past the hype point as they are a marketing tool used to maintain the sales curve.

Crytek are probably over 'passionate' about piracy because they got done for software piracy themselves - nothing like focusing the mind eh! Crytek [or any company for that matter] shouldn't have to work for free (making a profit is the objective of all companies after all). Piracy is wrong - legally & morally. Those who could run the game [and therefore be affluent enough to afford a decent spec PC] should simply buy the game. If the PC was gifted then don't pirate/play the games you cannot afford. As stated here a pirate doesn't necessarily equal a lost sale. However it's also true that it may translate into a sale! There simply is no accurate way to track how piracy affects the market.

Continued support for a title is the key to keeping the customer base 'on side'. Crytek have not released enough to have a track record so to speak but FarCry patch support was pretty poor and so doesn't set a great precedent. By the sounds of things they've done no better with Crysis.

I haven't played Crysis - PC is too old - but after speaking with the *one* friend I know who bought it (and I know of no-one who pirated it) I don't think I missed much at all. It was perhaps better than the vocal Internet credited it as but the game wasn't amazing either. Graphics wise it was stunning [which seems to be the root problem of games these days]. Visuals are good, gameplay is better but then I'm an aged PC games player with a PC that's 3 years old.

This comment was edited on Jun 28, 04:54.
 
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