In-Game Ad Survey

IGA Worldwide announces the results of a survey conducted by Nielson that they claim indicates consumers like in-game advertising, a surprising conclusion that's the latest example of why folks distrust statistics:
One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just as enjoyable with ads as without. In addition, there was an average 61 percent increase in consumers’ favorable opinions of products advertised in-game post-play.

“The growth of in-game advertising, both current and projected, makes it an attractive medium for brands looking to reach hard-to-reach consumers,” said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study solidifies what many in the industry have known for a long time: in-game ads are effective and well-received by the gaming community.”
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Jun 18, 2008, 22:20
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Jun 18, 2008, 22:20
 Kxmode
 
82% off the illiterate public

QFT

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