In-Game Ad Survey

IGA Worldwide announces the results of a survey conducted by Nielson that they claim indicates consumers like in-game advertising, a surprising conclusion that's the latest example of why folks distrust statistics:
One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just as enjoyable with ads as without. In addition, there was an average 61 percent increase in consumers’ favorable opinions of products advertised in-game post-play.

“The growth of in-game advertising, both current and projected, makes it an attractive medium for brands looking to reach hard-to-reach consumers,” said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study solidifies what many in the industry have known for a long time: in-game ads are effective and well-received by the gaming community.”
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26.
 
18%
Jun 17, 2008, 15:21
26.
18% Jun 17, 2008, 15:21
Jun 17, 2008, 15:21
 
guess im in teh 18% of people that think in game ads are fucked up. and will never ever buy a game with in game ads and serious product placement.

also a study i did indicates that 82% of people are fuckwits that would know anything about anything. so chances are they just did the survey to get a free ipod and ticked the yes box.

_________________________________________________
NO COOP = NO PURCHASE
NO MULTICORE SUPPORT = NO BUY
NO NATIVE WIDESCREEN SUPPORT = NO CASH FOR YOU
CRITICAL PATCH released within 2 weeks = RETURN TO STORE
IN GAME ADVERTISING = GO ***** YOURSELVES
_________________________________________________
"Money doesn't exist in the 24th century, the acquisition of wealth is no longer the driving force in our lives. We work to better ourselves and the rest of humanity." - Jean-Luc Picard
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18%
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    Re: NP
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