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In-Game Ad Survey

IGA Worldwide announces the results of a survey conducted by Nielson that they claim indicates consumers like in-game advertising, a surprising conclusion that's the latest example of why folks distrust statistics:

One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just as enjoyable with ads as without. In addition, there was an average 61 percent increase in consumers’ favorable opinions of products advertised in-game post-play.

“The growth of in-game advertising, both current and projected, makes it an attractive medium for brands looking to reach hard-to-reach consumers,” said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study solidifies what many in the industry have known for a long time: in-game ads are effective and well-received by the gaming community.”

17. Re: ENOUGH of this bullshit Jun 17, 2008, 13:47 Shadowcat
Glad to see lots of sane voices in this thread.

PropheT, sorry to pick on the single instance where you tolerate them, but:
driving games where the billboards along the road have real products for example. They're not really selling you anything as much as just making the game world seem more realistic though
"They're not really selling you anything" is ludicrous! of course they're selling you something. It's a god-damned advertisement. That is its one and only purpose.

There are plenty of other things they could do that no sane person wants that would make the game world seem more realistic. Like making you lose the rally because you had to stop to fix a random flat tyre. Or making you live through the driver's entire pre-race day in real-time.

I'm sure everyone can think of many other unpleasant aspects of day-to-day reality that we don't want cropping up in games (even when they're simulations).

Allowing this crap will never EVER lead to anything good. The interests of the advertisers and the interests of the gamer DO NOT COINCIDE. It's as simple as that.

As to the staff at Neilson: Please please please kill yourselves as soon as possible. I hear that 82 percent of people who bathed with wild crocodiles had absolutely nothing bad to say about the experience afterwards, and many of the participants found the experience highly satisfying.

This comment was edited on Jun 17, 13:48.
Previous Post Next Post Reply Quote Edit Delete Report
    Date Subject Author
  1. Jun 17, 09:32 ENOUGH of this bullshit  cliffski 
  2. Jun 17, 09:48  Re: ENOUGH of this bullshit Overon
  9. Jun 17, 11:04  Re: ENOUGH of this bullshit Undocumented Alien
  12. Jun 17, 12:08   Re: ENOUGH of this bullshit PropheT
  13. Jun 17, 12:26    Re: ENOUGH of this bullshit Narf2029
>> 17. Jun 17, 13:47    Re: ENOUGH of this bullshit Shadowcat
  21. Jun 17, 14:21     Re: ENOUGH of this bullshit Cutter
  27. Jun 17, 15:25      Re: ENOUGH of this bullshit Yosemite Sam
  28. Jun 17, 15:42       Re: ENOUGH of this bullshit MMORPGHoD
  37. Jun 17, 19:52     Re: ENOUGH of this bullshit DukeFNukem
  19. Jun 17, 13:59    Re: ENOUGH of this bullshit Undocumented Alien
  23. Jun 17, 14:56    Re: ENOUGH of this bullshit >U
  39. Jun 18, 01:43     Re: ENOUGH of this bullshit Creston
  3. Jun 17, 09:53 I don't mind In-game ads... Umbragen
  4. Jun 17, 10:09  Re: I don't mind In-game ads... InBlack
  5. Jun 17, 10:14 No subject Donkey_Punch
  6. Jun 17, 10:28  Re: No subject  cliffski 
  7. Jun 17, 10:42   Re: No subject StaTik
  8. Jun 17, 10:59    Re: No subject Dr.Del
  10. Jun 17, 11:21 My 2 cents necrosis
  11. Jun 17, 12:01  ROFL incarnate
  14. Jun 17, 13:13 No subject MyRealName
  15. Jun 17, 13:17  Re: No subject Mashiki Amiketo
  16. Jun 17, 13:36 No subject Pluvious
  18. Jun 17, 13:57 ... theyarecomingforyou
  20. Jun 17, 14:05  Re: ... Undocumented Alien
  22. Jun 17, 14:54 ... theyarecomingforyou
  24. Jun 17, 15:07 No subject >U
  25. Jun 17, 15:14 einstein said... zirik
  26. Jun 17, 15:21 18% bigspender
  29. Jun 17, 15:59 NP Kxmode
  30. Jun 17, 16:33  Re: NP sponge
  31. Jun 17, 16:53   Re: NP Kxmode
  32. Jun 17, 16:57   Re: NP Undocumented Alien
  34. Jun 17, 17:36    Re: NP sponge
  35. Jun 17, 17:38     Re: NP Prez
  33. Jun 17, 17:08 No subject Khanzza
  42. Jun 18, 22:20  Re: No subject Kxmode
  36. Jun 17, 19:43 No subject dryden555
  38. Jun 18, 01:32 It wouldn't be FUCKING EA Creston
  40. Jun 18, 04:18 No subject Donkey_Punch
  41. Jun 18, 04:49  Re: No subject sponge


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