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Re: No subject |
Apr 24, 2008, 23:20 |
JohnnyRotten |
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I doubt that any game really recovers that cost in the extra sales the demo generates. My gut feeling is exactly the opposite, esp. for the smaller/indie publishers without the marketing resources of the bigger boys, but not being in the game market, I don't have any hard facts to back up that claim.
Again, if it's planned for from the beginning of the product, then there shouldn't be large amounts of resources required for the demo. In the age of electronic delivery, having a teaser portion of the game out with the option to convert to a sale is a solid value proposition that you don't do only if you know you have a triple-A product going out the door. Spore would be a good example of this.
Basically, the ROI for a demo in a well managed project should be high, and the effort and risk low.
If your demo can't get conversions, then you have a bad product, and if you have a bad product, you don't convert sales, demo or no demo. Demo's that were rolled into the project design should always easily be able to pay for themselves, and not just in initial direct sales.
Demo's also have secondary usages - it's a publicity you don't have to spend money on. Demo's can be used to keep up interest over time by releasing more content into a demo, etc., etc., etc. In other words it can also be a marketing/promotion/awareness tool. More good ROI.
As I said before, it looks to me they dropped the ball on this one, and it's pretty hard at this late date to hammer the square peg into the round hole. The ROI isn't nearly as attractive for them now, but I'm also willing to bet that if they don't get the sales they want, then they'll get to hammering.
- J
EDIT: who knew "do" could be so important This comment was edited on Apr 25, 11:40. |
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Date |
Subject |
Author |
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1. |
Apr 21, 19:46 |
No subject |
Cabezone |
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4. |
Apr 21, 20:08 |
Re: No subject |
Jerykk |
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5. |
Apr 21, 20:13 |
Re: No subject |
Tony!!! |
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9. |
Apr 21, 20:39 |
Re: No subject |
trog |
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12. |
Apr 21, 20:57 |
Re: No subject |
Overon |
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13. |
Apr 21, 21:03 |
Re: No subject |
the_culture |
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6. |
Apr 21, 20:14 |
Arrogance |
Dmitri_M |
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17. |
Apr 21, 21:18 |
Re: No subject |
axed |
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24. |
Apr 21, 22:02 |
Re: No subject |
Acleacius |
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2. |
Apr 21, 19:47 |
No subject |
Hump |
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3. |
Apr 21, 19:52 |
Re: No subject |
Scottish Martial Arts |
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7. |
Apr 21, 20:15 |
Re: No subject |
Karl_L |
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8. |
Apr 21, 20:38 |
Re: No subject |
Prez |
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10. |
Apr 21, 20:48 |
Yeppers |
JohnnyRotten |
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11. |
Apr 21, 20:48 |
No subject |
Donkey_Punch |
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15. |
Apr 21, 21:09 |
Re: No subject |
Slink |
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16. |
Apr 21, 21:14 |
Re: No subject |
Kosumo |
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14. |
Apr 21, 21:05 |
... |
theyarecomingforyou |
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18. |
Apr 21, 21:21 |
Sigh... |
Dreagon |
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19. |
Apr 21, 21:23 |
No subject |
Donkey_Punch |
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29. |
Apr 21, 23:03 |
Re: No subject |
Beamer |
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20. |
Apr 21, 21:39 |
cheapskate |
Pigeon |
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21. |
Apr 21, 21:39 |
No subject |
Veinman |
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22. |
Apr 21, 21:44 |
Re: No subject |
finga |
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23. |
Apr 21, 21:50 |
Re: No subject |
Scottish Martial Arts |
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25. |
Apr 21, 22:04 |
Re: No subject |
JP |
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28. |
Apr 21, 22:38 |
I'm glad to see ... |
Golem |
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34. |
Apr 21, 23:42 |
Re: I'm glad to see ... |
Creston |
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27. |
Apr 21, 22:31 |
Re: No subject |
DogInARocket |
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33. |
Apr 21, 23:40 |
Re: No subject |
Creston |
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47. |
Apr 22, 00:29 |
Re: No subject |
Scottish Martial Arts |
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116. |
Apr 22, 19:58 |
Re: No subject |
Creston |
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124. |
Apr 23, 00:44 |
Re: No subject |
Scottish Martial Arts |
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125. |
Apr 23, 02:37 |
Re: No subject |
CreamyBlood |
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126. |
Apr 23, 10:24 |
Re: No subject |
InBlack |
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26. |
Apr 21, 22:30 |
Re: No subject |
Dreagon |
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65. |
Apr 22, 04:19 |
Re: No subject |
cliffski |
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30. |
Apr 21, 23:09 |
No demo = Bit Torrent |
Surf |
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31. |
Apr 21, 23:16 |
Re: No demo = Bit Torrent |
Reactor |
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32. |
Apr 21, 23:28 |
Re: No demo = Bit Torrent |
Tony!!! |
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75. |
Apr 22, 05:53 |
Re: No demo = Bit Torrent |
ibm |
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35. |
Apr 21, 23:43 |
Re: No demo = Bit Torrent |
Cutter |
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36. |
Apr 21, 23:47 |
Re: No demo = Bit Torrent |
Golem |
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42. |
Apr 22, 00:10 |
Re: No demo = Bit Torrent |
Creston |
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38. |
Apr 21, 23:51 |
Re: No demo = Bit Torrent |
Overon |
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40. |
Apr 22, 00:02 |
Re: No demo = Bit Torrent |
Paranoid Jack |
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43. |
Apr 22, 00:12 |
Re: No demo = Bit Torrent |
Creston |
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48. |
Apr 22, 00:29 |
Re: No demo = Bit Torrent |
Paranoid Jack |
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118. |
Apr 22, 20:07 |
Re: No demo = Bit Torrent |
Creston |
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49. |
Apr 22, 00:46 |
Re: No demo = Bit Torrent |
Cutedge |
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50. |
Apr 22, 00:52 |
Re: No demo = Bit Torrent |
Kedyn |
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51. |
Apr 22, 00:59 |
Re: No demo = Bit Torrent |
Jerykk |
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53. |
Apr 22, 01:28 |
Re: No demo = Bit Torrent |
Kedyn |
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54. |
Apr 22, 01:39 |
Re: No demo = Bit Torrent |
Jerykk |
| |
57. |
Apr 22, 01:48 |
Re: No demo = Bit Torrent |
Cutedge |
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58. |
Apr 22, 02:07 |
Re: No demo = Bit Torrent |
Jerykk |
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59. |
Apr 22, 02:31 |
Re: No demo = Bit Torrent |
Wowbagger_TIP |
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60. |
Apr 22, 02:49 |
Re: No demo = Bit Torrent |
Flo |
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61. |
Apr 22, 02:58 |
Re: No demo = Bit Torrent |
Fion |
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64. |
Apr 22, 03:45 |
Piracy |
InBlack |
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67. |
Apr 22, 04:23 |
Re: Piracy |
Reactor |
| |
70. |
Apr 22, 04:50 |
Re: Piracy |
InBlack |
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62. |
Apr 22, 03:17 |
Re: No demo = Bit Torrent |
Reactor |
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69. |
Apr 22, 04:47 |
Re: No demo = Bit Torrent |
Jerykk |
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66. |
Apr 22, 04:23 |
Re: No demo = Bit Torrent |
cliffski |
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68. |
Apr 22, 04:43 |
Re: No demo = Bit Torrent |
Jerykk |
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91. |
Apr 22, 09:20 |
Re: No demo = Bit Torrent |
Ecthelion |
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92. |
Apr 22, 09:46 |
Re: No demo = Bit Torrent |
Reactor |
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41. |
Apr 22, 00:08 |
No subject |
Prez |
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45. |
Apr 22, 00:20 |
Re: No demo = Bit Torrent |
Jerykk |
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46. |
Apr 22, 00:26 |
Re: No demo = Bit Torrent |
Prez |
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52. |
Apr 22, 01:13 |
Re: No demo = Bit Torrent |
Jerykk |
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117. |
Apr 22, 20:00 |
Re: No demo = Bit Torrent |
Creston |
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123. |
Apr 22, 22:45 |
Re: No demo = Bit Torrent |
Jerykk |
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37. |
Apr 21, 23:50 |
No subject |
Veinman |
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39. |
Apr 22, 00:00 |
No subject |
MMORPGHoD |
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44. |
Apr 22, 00:17 |
Who was expecting a demo? |
Blackhawk |
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55. |
Apr 22, 01:39 |
No subject |
Donkey_Punch |
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56. |
Apr 22, 01:46 |
Re: No subject |
CrimsonPaw |
| |
83. |
Apr 22, 07:35 |
Re: No subject |
Beamer |
| |
114. |
Apr 22, 18:04 |
Re: No subject |
g_mann |
| |
63. |
Apr 22, 03:29 |
Re: No subject |
sponge |
| |
71. |
Apr 22, 04:53 |
... |
theyarecomingforyou |
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72. |
Apr 22, 05:05 |
Oblivion Demo? |
Satertek |
| |
73. |
Apr 22, 05:09 |
No subject |
El_Cristoir |
| |
74. |
Apr 22, 05:51 |
Re: No subject |
manic half |
| |
76. |
Apr 22, 05:57 |
Re: No subject |
El_Cristoir |
| |
77. |
Apr 22, 06:11 |
Re: No subject |
Reactor |
| |
97. |
Apr 22, 13:20 |
Re: No subject |
JohnnyRotten |
| |
121. |
Apr 22, 20:33 |
Re: No subject |
Creston |
| >> |
133. |
Apr 24, 23:20 |
Re: No subject |
JohnnyRotten |
| |
78. |
Apr 22, 06:14 |
No subject |
ibm |
| |
79. |
Apr 22, 06:21 |
Re: No subject |
cliffski |
| |
80. |
Apr 22, 06:43 |
Re: No subject |
Kedyn |
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81. |
Apr 22, 06:56 |
Re: No subject |
Reactor |
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93. |
Apr 22, 11:59 |
Re: No subject |
Jerykk |
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94. |
Apr 22, 12:25 |
Re: No subject |
Ecthelion |
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95. |
Apr 22, 13:08 |
Re: No subject |
Jerykk |
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98. |
Apr 22, 13:46 |
Re: No subject |
Ecthelion |
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99. |
Apr 22, 14:11 |
Re: No subject |
Jerykk |
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102. |
Apr 22, 14:34 |
Re: No subject |
Ecthelion |
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103. |
Apr 22, 14:55 |
Re: No subject |
Jerykk |
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120. |
Apr 22, 20:27 |
Re: No subject |
Creston |
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122. |
Apr 22, 22:42 |
Re: No subject |
Ecthelion |
| |
136. |
May 17, 15:02 |
ankara nakliyat |
kardelen133 |
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82. |
Apr 22, 06:58 |
Re: No subject |
InBlack |
| |
84. |
Apr 22, 07:35 |
Re: No subject |
cliffski |
| |
96. |
Apr 22, 13:14 |
Re: No subject |
Jerykk |
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119. |
Apr 22, 20:22 |
Re: No subject |
Creston |
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127. |
Apr 23, 10:57 |
Re: No subject |
cliffski |
| |
129. |
Apr 24, 14:13 |
Re: No subject |
Jerykk |
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130. |
Apr 24, 15:43 |
Re: No subject |
Tumbler |
| |
131. |
Apr 24, 17:22 |
Re: No subject |
CreamyBlood |
| |
132. |
Apr 24, 22:01 |
Re: No subject |
Kosumo |
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85. |
Apr 22, 07:36 |
Re: No subject |
Reactor |
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86. |
Apr 22, 07:46 |
Re: No subject |
Armengar |
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87. |
Apr 22, 08:24 |
Re: No subject |
Burrito of Peace |
| |
88. |
Apr 22, 08:31 |
Re: No subject |
InBlack |
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89. |
Apr 22, 08:49 |
Re: No subject |
ibm |
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90. |
Apr 22, 09:12 |
Re: No subject |
InBlack |
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100. |
Apr 22, 14:21 |
No subject |
xXBatmanXx |
| |
101. |
Apr 22, 14:31 |
Re: No subject |
Jerykk |
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104. |
Apr 22, 15:17 |
No subject |
Veinman |
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105. |
Apr 22, 15:33 |
Re: No subject |
Ecthelion |
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106. |
Apr 22, 15:49 |
... |
theyarecomingforyou |
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107. |
Apr 22, 15:57 |
Re: ... |
Bhruic |
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110. |
Apr 22, 17:10 |
Re: ... |
Jerykk |
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112. |
Apr 22, 17:40 |
Re: ... |
Kosumo |
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113. |
Apr 22, 17:57 |
Re: ... |
Jerykk |
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108. |
Apr 22, 16:13 |
No Fallout 3 Demo? |
Kxmode |
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109. |
Apr 22, 16:42 |
Re: No Fallout 3 Demo? |
Armengar |
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111. |
Apr 22, 17:34 |
No subject |
dryden555 |
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115. |
Apr 22, 18:17 |
... |
theyarecomingforyou |
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128. |
Apr 23, 19:23 |
No subject |
Kxmode |
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134. |
Apr 29, 00:00 |
No subject |
Acleacius |
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135. |
May 4, 14:23 |
ankara nakliyat |
kardelen133 |
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