Gardner to consider ditching Infogrames name quotes David Gardner of Infogrames as saying the company may adopt the Atari name as its moniker. Here is the logic that says that the devalued Atari brand may still be preferable over the lesser-known Infogrames, which he refers to as "a start-up with 25 years of history":

We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.