So I see a TV commercial for a sugar-sweetened breakfast cereal saying a study demonstrated that kids eating it had demonstrably better academic performance than those who didn't. In the DVR era, however, it doesn't matter how quickly you flash you small print on the screen, and going back I was able to see this miracle is achieved by comparing the cereal-fuelled children's performance versus kids who had nothing for breakfast. Yes, our standards for nutrition and honesty have fallen to the point where they brag about the fact that their cereal is actually food.
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