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Free Battlefield Game Planned

Battlefield Heroes Leads the Way for EA's New 'Play 4 Free' Business Model announces plans for Battlefield Heroes, a free "cartoon-style shooter" in the Battlefield series due this summer (thanks Gamer's Hell). If the cartoon part sounds like Team Fortress 2, the character shot in an article on the game in the New York Times (thanks Jhereg) and the Battlefield Heroes Website also conveys a TF2 flavor. The game is described as "leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions":

MUNICH, Germany--(BUSINESS WIRE)--At the Digital, Life, Design Conference (DLD) in Munich, Electronic Arts Inc. (NASDAQ: ERTS - News) today unveiled Battlefield Heroes™, an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new mass audience. Available for download at www.battlefield-heroes.com this summer, Battlefield Heroes is EA’s first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield!

“Online gaming garners a massive audience,” said Gerhard Florin, EVP Publishing Americas-Europe at EA. “People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.”

Battlefield Heroes is a brand new game from the team behind Battlefield 1942™ and Battlefield 2™. Its fun cartoon-style graphics and gameplay caters to players of all skill levels. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world.

“We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay,” added Ben Cousins, Senior Producer at EA DICE. “There’s something here for all types of players -- be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”

Battlefield Heroes will be released for the PC as a free download in summer 2008. This product is not yet rated by PEGI or ESRB. For more information on EA DICE, please visit www.dice.se or www.ea.com.

View
31. Re: Only in our industry... Jan 21, 2008, 14:36 Fang
 
Gamers will be able to buy items which customise their appearance in the world, but will not be able to seek an advantage through buying weapons.

Uh huh. How long do you think that plan will last?

Once they establish a player base, they can "change" their mind and come out with some great extra weapons or power ups.

Then it will be free to be cannon fodder, but you can pay to actually be able to hit what you aim at.

 
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  1. Jan 21, 11:03 Sue them Flo
  4. Jan 21, 11:09  Re: Sue them  famished 
  6. Jan 21, 11:21   Re: Sue them xXBatmanXx
  16. Jan 21, 12:10  No subject Kedyn
  64. Jan 21, 21:21  Re: Sue them >U
  68. Jan 21, 21:29   Re: Sue them Kosumo
  75. Jan 21, 21:54    Re: Sue them >U
  84. Jan 22, 04:05     Re: Sue them Fang
  2. Jan 21, 11:03 No subject flashdim
  3. Jan 21, 11:08 No subject xXBatmanXx
  5. Jan 21, 11:16 meh Buttercup
  9. Jan 21, 11:38  Re: meh sponge
  7. Jan 21, 11:22 No subject Veinman
  8. Jan 21, 11:37  Re: No subject NobleAtreides
  65. Jan 21, 21:23  Re: No subject >U
  69. Jan 21, 21:30   Re: No subject Mega Fantasy Sci-Fi PostApocalyptic MMORTRPFPS 9000
  10. Jan 21, 11:39 Unbelievable Atomic
  11. Jan 21, 11:41  Re: Unbelievable sponge
  66. Jan 21, 21:25   Re: Unbelievable >U
  12. Jan 21, 11:42  Re: Unbelievable xXBatmanXx
  13. Jan 21, 11:50 wtf? Innocent
  15. Jan 21, 12:08  Re: wtf?  famished 
  23. Jan 21, 13:08  Re: wtf? bizarro2000
  32. Jan 21, 14:37   Re: wtf? DedEye
  14. Jan 21, 12:06 No subject basis
  17. Jan 21, 12:19 EA Nighthawk
  18. Jan 21, 12:23 No subject Brian
  19. Jan 21, 12:43  Re: No subject Fion
  20. Jan 21, 12:53   Only in our industry...  dsmart 
  21. Jan 21, 13:01    Re: Only in our industry... dubfanatic
  22. Jan 21, 13:07    Re: Only in our industry... Elf Shot The Food
>> 31. Jan 21, 14:36     Re: Only in our industry... Fang
  72. Jan 21, 21:35      Re: Only in our industry... >U
  27. Jan 21, 14:12    Re: Only in our industry... sponge
  70. Jan 21, 21:31     Re: Only in our industry... >U
  29. Jan 21, 14:24    Re: Only in our industry... JohnBirshire
  71. Jan 21, 21:33     Re: Only in our industry... >U
  40. Jan 21, 15:35    Re: Only in our industry... Kedyn
  41. Jan 21, 15:41     Re: Only in our industry... PHJF
  44. Jan 21, 16:09      Re: Only in our industry... JohnBirshire
  50. Jan 21, 17:37       Re: Only in our industry... Cthulhu
  54. Jan 21, 18:22        Re: Only in our industry... JohnBirshire
  46. Jan 21, 16:16    Re: Only in our industry... Beamer
  48. Jan 21, 16:43     Re: Only in our industry... Krovven
  49. Jan 21, 17:06      Cake! Shok
  73. Jan 21, 21:42     Re: Only in our industry... >U
  77. Jan 21, 23:06      Re: Only in our industry... Beamer
  78. Jan 22, 00:42       Re: Only in our industry... >U
  67. Jan 21, 21:28   Re: No subject >U
  85. Jan 22, 06:20    Re: No subject zirik
  26. Jan 21, 13:29  Re: No subject sorted
  24. Jan 21, 13:17 Cartoons are for kids! Bilbo
  25. Jan 21, 13:20 No subject xXBatmanXx
  28. Jan 21, 14:20 Regarding the "no barrier" claim Bubicus
  30. Jan 21, 14:32 No subject Veinman
  33. Jan 21, 14:51 No subject Apo
  35. Jan 21, 14:59  Re: No subject bizarro2000
  36. Jan 21, 15:07   Re: No subject Yosemite Sam
  37. Jan 21, 15:08   Re: No subject Hump
  38. Jan 21, 15:11   Re: No subject Krovven
  39. Jan 21, 15:16    Re: No subject Sepharo
  45. Jan 21, 16:09  Re: No subject EricTheMad
  34. Jan 21, 14:54 No subject Hump
  42. Jan 21, 15:47 No subject Wilson
  47. Jan 21, 16:20  Re: No subject bizarro2000
  43. Jan 21, 16:04 No subject DangerDog
  51. Jan 21, 17:57 How is this free? scruffy
  53. Jan 21, 18:10  Re: How is this free? Hump
  55. Jan 21, 18:25   Re: How is this free? scruffy
  74. Jan 21, 21:49  Re: How is this free? >U
  52. Jan 21, 17:59 Hmmm Brian
  56. Jan 21, 18:46 Codename eagle Not me
  58. Jan 21, 19:26  Re: Codename eagle Brian
  59. Jan 21, 20:17   No subject Prez
  60. Jan 21, 20:26    Re: No subject bizarro2000
  61. Jan 21, 20:32     Re: No subject Prez
  63. Jan 21, 20:44    Re: No subject Krovven
  62. Jan 21, 20:34  Re: Codename eagle Krovven
  57. Jan 21, 19:18 No subject zirik
  76. Jan 21, 22:03 No subject Beaner
  79. Jan 22, 00:45 ... theyarecomingforyou
  80. Jan 22, 00:52  Re: ... >U
  81. Jan 22, 01:18   Re: ... Kedyn
  82. Jan 22, 02:46 I agree Surf
  83. Jan 22, 03:45  Re: I agree Kedyn
  86. Jan 22, 09:12 No subject Apo
  87. Jan 22, 12:24  Re: No subject bizarro2000
  88. Jan 22, 15:16   Re: No subject Prez
  89. Jan 22, 15:36    Re: No subject Apo


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