Sir Richard Branson's Virgin Comics announces plans to team up with Perspective
Studios to create new intellectual properties for multiple media, including
games. There are few details, but one of the projects will be an MMOG for SOE
based on the Ramayan 3392 A.D. comics:
NEW YORK & GLEN COVE, New York -
November 27, 2007 - Virgin Comics today announced a partnership with Perspective
Studios, an industry-leading computer animation production house, to co-create
and develop a diverse slate of original intellectual properties. The goal of the
collaboration is to create a compelling portfolio of new characters and
franchises for exploitation in multiple formats, including comic books, mobile
content, video games and feature films. Virgin and Perspective will initially
launch each new franchise as graphic novels and short-form episodic animation
for online and mobile distribution, taking advantage of Virgin's substantial
relationships in these markets.
The partners expect to focus on content properties that are likely to resonate
with online and console gamers. Virgin announced last August that their popular
Ramayan 3392 A.D. comic book series has been licensed by Sony Online
Entertainment (SOE) as the basis for a new massively multiplayer online
role-playing game. Perspective has provided animation for many noteworthy and
highly-anticipated game titles, including Rockstar Games' Grand Theft Auto
series and Ghost Recon for Ubisoft.
"Perspective is bringing a great deal of experience and versatility to the
table," said Sharad Devarajan, Virgin Comics' CEO. "With Perspective's growing
animation capabilities and particular expertise with video game animation, we
have full confidence that they'll go above and beyond when it comes to fully
realizing a unique creative vision."
"Our past experience with many memorable properties has long inspired us to see
what we could accomplish with original content," said Steven Lehrhoff, CEO of
Perspective Studios. "The Virgin Comics team, with such a unique creative
vision, will make the ideal partner for this undertaking."
Virgin Comics and Perspective Studios will be making additional announcements
regarding the specific franchises resulting from this collaboration, as well as
the talent involved with the properties, in the near future.