It will be available on Steam in Europe at 21:00 BST on August the 24th, so that's 4pm Bluesnews time (yes, he has his own time zone now). This is based on the countdown on the Steam interface.
Kinda sucky to have it out at 9pm on the Friday. Games are always released on Fridays so I guess it will be available in shops from 8am. "Play it as soon as it's available" my arse, as soon as it's available on Steam maybe but no more.
EDIT: Marsden, isn't the timer is only there if you are accessing Steam in Europe? Also, it's the 24th here. And $5 more expensive. Bastards.
(what is it with editing on this site, the input boxes won't appear in Fx?!)
Quboid
This comment was edited on Aug 16, 13:52.