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ET: QUAKE Wars to Include Ads

A Word About In-Game Ads on the Enemy Territory: QUAKE Wars Official Community Site reveals plans to include in-game advertising in Enemy Territory: QUAKE Wars, saying this will fund post-release support for the upcoming multiplayer shooter:

Hi, I'm Neil Postlethwaite, Splash Damage's Managing Director and one of the Producers on Enemy Territory: QUAKE Wars. I'd like to talk to you today about the in-game advertising we have in ETQW.

For the last four years, we've put all of our effort into making Enemy Territory: QUAKE Wars. So, we're not planning to ship this game and walk away. We want to keep supporting ETQW in as many ways as possible. We'll be maintaining the persistent stats servers and the community site, and continuing to support ETQW with updates and improvements.

To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels. The ads aren't intrusive and you won't have to interact with them; they'll just be part of the normal environment. In fact, there are some places it's quite odd not to have an advertisement - the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in.

The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you. All they track is if and how long you look at the advertisements.

For those of you participating in the upcoming beta, you will get a chance to see them for yourself very soon. And of course we will be releasing a demo prior to the retail launch of the game so everyone can check them out first.

Choosing to place ads in Enemy Territory was not a decision we made lightly. However, in doing so we hope to be able to provide a higher level of on-going support to the Enemy Territory: QUAKE Wars community than would have been possible otherwise.

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211 Replies. 11 pages. Viewing page 2.
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191. Re: No subject Jun 22, 2007, 05:15 JD
 
In the case of ETQW...the only adverts should be on "official" servers run by id/Activision/Slash Damage to recoup their costs. Ads should be allowed to be disabled for privately run servers.

The same goes for Valve. I don't agree with having ads in CS 1.6 especially since Valve does not run the servers. Loading & Splash screens with adverts...ok, in-game on walls...no.
Bravo. That is the first sensible thing I have seen you post.

I will add that the advertising and tracking in Quake Wars should also be disabled for bot matches/single-player games as well since I doubt the advertising and tracking ever disables itself so long as the PC is online even if the game itself isn't.

This comment was edited on Jun 22, 05:31.
 
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190. ... Jun 21, 2007, 20:47 theyarecomingforyou
 
Again, TV, is FREE. There have ALWAYS been ads.
Not in the UK. We started with the BBC (which is and has always been adverts free) in 1922 (granted the charter in 1927) and it wasn't until 1955 that competition (with advertising) was introduced.

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189. No subject Jun 21, 2007, 20:00 Tephlon
 
I don't disagree with either of you.

I'm fully aware that there are games to play without adverts.
I guess I just feel that it's silly to ban/embargo/avoid a game you'd enjoy otherwise, if not for the ads.
If the ads are done tastefully (which I believe they will be), it's not going to be a big deal.

I guess all I was trying to say is that ads are an everyday part of life, and I don't think games an exempt medium.

Again, I'm not a fan of advertisements, but I guess I'm just assuming that history will repeat itself, and I don't see how making a big deal about it's gonna help.

Maybe I'm too much of a pacifist.

 
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188. Re: No subject Jun 21, 2007, 19:32 Prez
 
Again, TV, is FREE. There have ALWAYS been ads. Watch old footage of "George and Gracie" when George Burns was a really young man- they did commercials during the show by pushing the products of the sponsors.

The only 'cost' is having to sit through the ads that the sponsors who paid for the show insert on commercial breaks.

Cable TV is a different animal, but I also don't watch it very much at all. When I go to a movie nowadays I show up at the theater at the exact time the movie is listed to start. By the time I buy a ticket and get popcorn and drinks the BS commercials they put in front of the main feature are over.


This comment was edited on Jun 21, 19:33.
 
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187. Re: No subject Jun 21, 2007, 19:27 Krovven
 
Did everyone freak out about how they bought a TV for TV, not to be bothered by ads?

Someone that wants to look up the history of TV can correct me, but I believe ads were always there. Maybe not when it was just news (I didn't even know that was the case), but TV broadcasts were free (antennae), hence they made money by selling advertising (done on stage during the tv show).

As TV grew to support the masses of people and land coverage, subscriptions had to be sold to have the service sent to you. So now we pay to have the broadcasts sent to us and the adverts to pay for the content.

In the case of ETQW (after trying the beta I think is crap anyways) the only adverts should be on "official" servers run by id/Activision/Slash Damage to recoup their costs. Ads should be allowed to be disabled for privately run servers.

The same goes for Valve. I don't agree with having ads in CS 1.6 especially since Valve does not run the servers. Loading & Splash screens with adverts...ok, in-game on walls...no. However it doesn't really effect me since I don't play 1.6.


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186. Re: No subject Jun 21, 2007, 19:24 Prez
 
Not saying you're wrong, but I do in fact maintain a level of control over this. I can choose to not buy games that have advertising. In that respect, I don't have to "learn to live with it." If and when the practice becomes ubiquitous, which I'm not entirely certain is a foregone conclusion, then what you say will essentially be correct. Right now, however, I can play Dawn of War, Guild Wars, Stalker, Supreme Commander, Fear, Medieval Total War, and a zillion other games without seeing advertising.  
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185. No subject Jun 21, 2007, 19:06 Tephlon
 
I've been out sick and not checking the news, and now I'm dreadfully scared to reply on this topic, seeing how much it's exploded, and also because of the 'your a shill' accusations from before, but here it goes anyways.


I'll start off by saying that I don't prefer ingame advertising by any means, but at the same time I don't believe they spell doom like some of you seem to believe. In fact, I believe they're inevitable.

I wasn't there, but what do you think it was like when TV started getting advertisements? From what I understand, TV used to only come on at 6 and end at 8, and it was basically just news. It grew from there, but I'm nearly positive ads weren't in the medium from day one. Did everyone freak out about how they bought a TV for TV, not to be bothered by ads?
How about radio? Was there a hissyfit then?
How about nascar/racing? What was it like to watch a race without your favorite car being covered in Corn Flakes and Penzoil ads?
A football game?
The interstate/freeway without billboards? I pay taxes to maintain the roads, I shouldn't have to look at that SHIT!
The Internet?

I'm sure there are a BILLION examples, and I'm sure each one had people who were PISSED about there being advertising added to their favorite *insert thing here*.

Hell, I'm not happy about it either. But it's how life works. It's how we, as a people, work. They show ridiculous advertisements in ridiculous places because they work. (although, ironically, I read somewhere today that supposedly they've been proven ineffective in videogames.)
And as noble as it is, I don't think banning together is going to make the advertisements go away. I don't know of a place/group that has done so so far.

No, as much as it sucks, advertising is a way of life. And as there are more people and more revenue associated with a given activity, there is advertising.

Technology is growing fast and it gets more expensive every day. Nascar Im sure has a lot of technology involved, and those cars get more expensive as the years pass, and thus adverts are crucial to the teams' ability to race.
(Sorry, that might be an awful analogy. I'm not much of a sports fan.)

Still, the idea stands. It's not going to go away. If the activity hits mainstream, it hits advertising.
How many of you have a favorite radio station, but they often play awful commercials (many of them local commercials) that you despise? Is it annoying? Sure. Does it throw you into a fit of rage and you go bitch about it on forums and/or ban the station? No. If you want ad free radio what do you do... you pay for it. (XM, Serious, etc)
Same for TV. Everything gets more expensive, and they've discovered one way to keep money in your pockets is to advertise instead. Does it suck that Quake Wars happens to be one of the earlier-ish-ish games to do it? Absolutely. Is it the end of the world. Does it make the game that much less fun? Many of you will argue Yes, but it simply isn't true. It might annoy you, but it's not keeping the game from being fun or not fun. Thats some personal issue/decision you make.

And please remember, this is not the first game to do this. In fact, the first place I saw an in game advert (personally, that I can remember) was in Splintercell: Chaos Theory for the PC. They advertised movies and such as screen savers on laptops, and things of that nature. It wasn't bad. Rainbow 6: Vegas is blatent as well. Axe ads EVERYWHERE. How about Crackdown? Intel posters all over the buildings. Does it make the game not fun? NO. I'm sorry, but it doesn't. You might have personal feelings against it (as most of us do), but it doesn't kill the game for you. Shitty players, ai, levels, or weapons might, but not silly ads. Please grow up.

I will say again, I'm not an advocate of advertising. I personally hate that it's everywhere. But you just learn to live with it. Like that burning sensation when you pee. It's just a way of life.

No, but seriously. I do agree with some, that I think Splash Damage/id/Activision should offer a "pay a small fee to not see ads" thing, but I'm sure that'll just piss people off too.

In any case, I think that many of you may be overreacting. I think this happens every time ads get added to a new medium, I just think we're geeks living in the age when its easy to express those feelings to others, anonymously.

And remember, Normal Person + Anonymity + Audience = Total Fuckwad

I think this will cool down and become accepted, just like everything else that sucks in life.

This comment was edited on Jun 22, 10:07.
 
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184. Re: ... Jun 21, 2007, 17:16 nin
 
Yup, definitely Riley. However, I don't know why he'd be so blatant about it as then what's the point of creating a new identity? Must be some "in thing" all the cool kids do.

Lost his old login?

edit: Or it could be Zepha-falalalalalalalaladumbassdonkeyfucker.



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This comment was edited on Jun 21, 17:48.
 
RollinThundr Apr 17, 2013, 12:25: Eh really tossing stuff like that in there only to get your panties all bunched up. If you really want to call that trolling sure.

Mr. Tact Apr 17, 2013, 12:33: Pretty sure that's the definition of trolling...
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183. ... Jun 21, 2007, 17:13 theyarecomingforyou
 
I don't know, but apparently he bitchslapped these fools so badly that they are scarred for life and can't stop talking about him.
Yup, definitely Riley. However, I don't know why he'd be so blatant about it as then what's the point of creating a new identity? Must be some "in thing" all the cool kids do.

- - - - - - - - - - - - - -
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182. Re: To be clear... Jun 21, 2007, 17:04 JD
 
since JD likes to talk about ass sandwiches.
It is you who can't stop talking about it, nincumpoop. You must have finished eating your dirty diaper and want your next course to be an "ass sandwich." Well I can't help you with that. Go ask ASSa. That's his fetish.


 
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181. Re: ... Jun 21, 2007, 16:58 Brian
 
"Have to admit, that a good point. In light of that fact I would personally much prefer a robust anti-piracy check of people logging into a server to play ET:QW than in-game ads, but I'm aware that others might feel differently. I am completely against piracy and am willing to put up with some minor annoyances for developers to put a stop to it, or at least keep it in check."

I couldn't agree more. While I'm not opposed to the very idea of ingame ads, I'd much rather surrender a small, measured (and transparent) amount of privacy to fight piracy, than open the door for a potential escalation of ingame ads.

And thanks for conceding my point.

 
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180. Re: To be clear... Jun 21, 2007, 16:55 JD
 
Was he talking to you, JD?
Yes.

And who's Riley?
I don't know, but apparently he bitchslapped these fools so badly that they are scarred for life and can't stop talking about him. Everyone who insults them is now Riley.

Oh, and JD what's this about you considering pirating ET:QW? Thou hast lost an eighth!
The pull of the darkside is strong when the game sounds really good but contains ads. From the developer and publisher's perspective hacking out the ads is the moral equivalent of pirating the game, so it's easy to think "in for a penny, in for a pound." I'm not going to financially support the practice of putting ads and tracking in games, so there is no way I will be buying the game. Obtaining a hacked copy of the game for free sends a message of protest to the develoepr and publisher, and I get to eat my cake too sort of. Sure I have to play it with a bunch of filthy pirates on their offshore ships, but I still get to experience the game on my own terms free of advertising and tracking. It's not an ideal solution, but I think I can live with it until the developer and publisher wise up and remove the ads and tracking from the game.

This comment was edited on Jun 21, 18:04.
 
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179. Re: To be clear... Jun 21, 2007, 16:55 nin
 
And who's Riley?

Assley Putz. Which I guess makes sense, since JD likes to talk about ass sandwiches.



-----------------------------------------------------
Listen, now: http://yearzero.nin-thespiral.com/FLJoi4gjw2f/player.html
 
RollinThundr Apr 17, 2013, 12:25: Eh really tossing stuff like that in there only to get your panties all bunched up. If you really want to call that trolling sure.

Mr. Tact Apr 17, 2013, 12:33: Pretty sure that's the definition of trolling...
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178. Re: To be clear... Jun 21, 2007, 16:49 Krovven
 
You must be illiterate or didn't really read this thread. The majority here are against adding ads and tracking to games as am I

Nobody wants advertising in their games when they have to pay for the game, or pay to play. A lot of people will accept advertising if the game is free.

It's the arguments about details that people don't agree with you. Not to mention you seem to be dead set on antagonizing everyone every chance you get over...well anything. You are arguing for the sake of causing arguments.

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177. Re: To be clear... Jun 21, 2007, 16:45 Brian
 
Was he talking to you, JD? I thought he was talking to me. And who's Riley?

Oh, and JD what's this about you considering pirating ET:QW? Thou hast lost an eighth!
This comment was edited on Jun 21, 16:52.
 
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176. Re: To be clear... Jun 21, 2007, 16:44 Prez
 
Yeah, it's Riley.  
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175. Re: To be clear... Jun 21, 2007, 16:40 JD
 
he's awful dumb...
I'd respond, but some jokes just write themselves.

By the way, nincumpoop, I thought you were ignoring my posts. You just can't resist my abuse, can you masochist?


 
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174. Re: To be clear... Jun 21, 2007, 16:40 JD
 

This comment was edited on Jun 21, 16:40.
 
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173. Re: ... Jun 21, 2007, 16:36 Prez
 
Guild Wars isn't comparable to a team based online shooter. For one, as a MMORPG (which, despite some claims to the contrary, it most certainly is) Guild Wars isn't hemmoraging cash to piracy.

Have to admit, that a good point. In light of that fact I would personally much prefer a robust anti-piracy check of people logging into a server to play ET:QW than in-game ads, but I'm aware that others might feel differently. I am completely against piracy and am willing to put up with some minor annoyances for developers to put a stop to it, or at least keep it in check.
 
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172. Re: To be clear... Jun 21, 2007, 16:35 JD
 
Oh, so you would say that the ads Valve added in Counter-Strike 1.6 are just fine then? You wouldn't use that as an opportunity to bash Valve some more?
I don't need to when you just did it for me by mentioning it. Hurry now and go confess your sin to Valve and beg for forgiveness.

Have you noticed nobody has agreed with you on pretty much anything you've posted?
You must be illiterate or didn't really read this thread. The majority here are against ads and tracking in games as am I. Since you are an idiot and need a clue here it is: That post of mine you replied to employed a literary technique called "irony." Look it up. The hint was the "amen brother" I gave to LordBiff in it.

This comment was edited on Jun 21, 16:45.
 
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211 Replies. 11 pages. Viewing page 2.
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