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Battlefield 2142 Personal Data Clarification

Though it was announced in August that Battlefield 2142 would feature in-game advertising (story), when the game appeared on shelves yesterday there were reactions to the references to this in the EULA, some calling the included technology "spyware." This was seemingly first stirred up by a Shacknews comment, with a subsequent comment succeeding somewhat (typos from re-typing it are corrected here) in reproducing the troubling aspects of the agreement, which advises against installing the game onto any computer attaching to the internet if you find the following problematic:

When you use the Software while connected to the Internet, the Advertising Technology may record your IP address and other anonymous information ("Advertising Data"). The Advertising Data is temporarily used by IGA to enable the presentation and measurement of in-game advertisements and other in-game objects which are uploaded temporarily to your personal computer or game console and changed during online game play. The Advertising Technology does not collect any personally identifiable information about you, and EA will not provide IGA with any of your personally identifiable information. The servers used by the Advertising Technology may, from time to time, be located outside your country of residence.

There was speculation that this would result in ads being served based on user's cookies, and other sneaky stuff, but EA's response to Joystiq clarifies what sort of information is being collected:

The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history.

BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses.

Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.

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173 Replies. 9 pages. Viewing page 1.
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173. Re: No subject Oct 20, 2006, 02:23 CreamyBlood
 
Remember when the government didn't cut you off when you 'slighlty annoyed them'?


 
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172. Re: No subject Oct 19, 2006, 22:03 Beaner
 
i remember when" *creak* Public TV (PBS) was ad-free too

At least when PBS did it, it was so discreet as to not be annoying.


 
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171. Re: No subject Oct 19, 2006, 20:12 sponge
 
So I'm not right in the head if I missed generic lettering on the walls? Maybe I was too busy playing the game.. because there were no outside ads on those things

If you missed the lettering, then sure. If you miss the ACTUAL advertisements, then yer crazy. That was from a demo, I don't think the ad servers were switched on. But they ARE placed quite prominently across the level. I don't know if the banners are on yet, I've just seen where they're going to be.

 
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170. Re: No subject Oct 19, 2006, 17:44 Tumbler
 
We are also conscious that the advertisement shouldn’t distract the player from the overall gaming experience, so all ads fit in the unique environment of each level in the game. The content of the ads is also controlled to ensure that no offensive content is displayed in Battlefield 2142.

I'm really curious what these ads will end up being. I'm certain DICE and EA will advertise the hell out of new expansions for 2142 on those billboards.

And if I know EA it's only a matter of time before they advertise their new games each week on these billboards.

 
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169. Re: No subject Oct 19, 2006, 16:33 DDI
 
So I'm not right in the head if I missed generic lettering on the walls? Maybe I was too busy playing the game.. because there were no outside ads on those things

This comment was edited on Oct 19, 16:34.
 
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168. Re: No subject Oct 19, 2006, 15:23 Slink
 
The full announcement, on the EA Battlefield site:

The in-game advertisement is respectful of players' privacy: it never accesses files not directly related to the game, and it does not capture personal data such as cookies, account login detail, gameplay behaviour or surfing history. As it is an integrated part of Battlefield 2142 and not a separate program, it only runs when the game is running.

Because BF2142 delivers ads by region, the IP address of the player is used to determine the region of the player and helps serve ads by region and language; for instance, a player in Paris will be presented with ads in French. Note that this IP address is not stored on the advertisement server and is not repurposed for other uses.

A unique ID number is anonymously assigned the first time the player joins a Battlefield 2142 online game. It is stored locally on the PC but is not linked to any personal details.

The in-game advertisement gathers what we call "impression data", such as location of the billboard in the game or duration of advertisement impression. It helps see how many people have seen an ad - but not who has seen it.

We are also conscious that the advertisement shouldn’t distract the player from the overall gaming experience, so all ads fit in the unique environment of each level in the game. The content of the ads is also controlled to ensure that no offensive content is displayed in Battlefield 2142.

We all hope that this explanation will address recent concerns on the advertisement in Battlefield 2142. See you on the Battlefield.

- The Dice Live Team


WoW: Darsius (Earthen Ring) / GW: Denarr Trueblade / BF2: Slinky317 / CoH: Spectris (Justice)
This comment was edited on Oct 19, 15:24.
 
My Steam Community link:
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167. Re: No subject Oct 19, 2006, 13:52 Ratty
 
i remember when" *creak* Public TV (PBS) was ad-free too
OMG, I totally forgot about that. You're right. There was actually a time when there weren't commercials on "commercial free" public television. I remember that too. Insidious how things like that have a way of seeping into our perception of what's normal.

I also remember how the comics were on the back page of the newspaper. You could hold it easily in one hand while riding the bus or train and have a morning chuckle. They got rid of that long ago when they discovered they could charge a LOT more for a fullpage ad on the back page.

While we're at it, remember how Cracker Jacks had real actual toys inside of them. The kind you could swallow and choke on? Gosh, those were some good times.

 
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166. Re: The really sad thing about this... Oct 19, 2006, 13:35 Tumbler
 
http://www.ggl.com/news.php?NewsId=4040

That's what they look like without the real ads. If you miss those, you ain't right in the head.


LOL, wow. Will the girls gone wild ads have that stupid music playing too? Mabye they can upgrade the billboards to play full blown commercials!

Awesome.

 
99gamers.com-Game trading site, PC digital trading!
Kickstarter "Game Developer"!
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165. Re: The really sad thing about this... Oct 19, 2006, 13:07 sponge
 
Seriously someone link to a picture of the ingame ads, I played for about 6 hours and didn't see any...

http://www.ggl.com/news.php?NewsId=4040

That's what they look like without the real ads. If you miss those, you ain't right in the head :p

 
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164. Re: The really sad thing about this... Oct 19, 2006, 12:06 CreamyBlood
 
Seriously someone link to a picture of the ingame ads, I played for about 6 hours and didn't see any...

They probably need to patch their ad server but just realized they already fired the development team.

 
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163. Re: The really sad thing about this... Oct 19, 2006, 11:05 DDI
 
Seriously someone link to a picture of the ingame ads, I played for about 6 hours and didn't see any...

 
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162. Re: The really sad thing about this... Oct 19, 2006, 11:01 DDI
 
Oh man MeatForce you should take your message to the streets! DOWN WITH ADS! DOWN WITH CAPITALISM!

Its easy enough to find out what files its accessing and what data its transmitting.

 
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161. Re: The really sad thing about this... Oct 19, 2006, 10:45 nin
 
Good for you.

Some people also like German fecal-porn and can't figure out why that's just nasty.


Thank you for the laugh.

-----------------------------------------------------
GW: Nilaar Madalla, lvl 20 R/Mo / Tolyl Nor, lvl 20 E/Mo / Xylos Gath, lvl 16 W/Mo

http://www.richardcheese.com/ http://www.myspace.com/richardcheese
 
http://www.nin.com/pub/tension/
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160. Re: The really sad thing about this... Oct 19, 2006, 10:30 MeatForce
 

I'm not "running around in 2142 trying to find each and every ad so that they can see this 'famous' adware in action" because it's not a big deal to me -- it's not an industry first.

secondly, i'm not "JUST FEEDING THE TROLLS" since I bought the game -- i'm providing myself entertainment (probably at least 100 hours worth), and I could care less if joe & sally think boycotting a game, that has great gameplay, will make a difference to a company they vehemently oppose.


Good for you.

Some people also like German fecal-porn and can't figure out why that's just nasty.

Doesn't mean the rest of us shouldn't attempt to steer them right. Or that we'll succeed.yes, I know I'm being an asshole


-----
It may be that one day a young man will adore a Pinata.
This comment was edited on Oct 19, 10:32.
 
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I'm not even angry. I'm being so sincere right now, even though you broke my heart and killed me.
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159. Re: No subject Oct 19, 2006, 10:28 xXBatmanXx
 
Whats that?

>>> This inane blathering from CountLovE has been hidden. Don’t feed the trolls! <<< Show Post

**********************************************
Listening to: http://www.xmradio.com/programming/channel_page.jsp?ch=53
FUNGS 53

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In this present crisis, government is not the solution to our problem; government is the problem. / Few men have virtue enough to withstand the highest bidder.
Playing: New dad
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158. Re: The really sad thing about this... Oct 19, 2006, 09:47 JaZeeL
 
I'm not "running around in 2142 trying to find each and every ad so that they can see this 'famous' adware in action" because it's not a big deal to me -- it's not an industry first.

secondly, i'm not "JUST FEEDING THE TROLLS" since I bought the game -- i'm providing myself entertainment (probably at least 100 hours worth), and I could care less if joe & sally think boycotting a game, that has great gameplay, will make a difference to a company they vehemently oppose.

 
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157. Re: No subject Oct 19, 2006, 03:21 FourPak
 
You guys are all probably too young to remember, but believe it or not there was actually a time when you didn't see ads before the movie in theaters.
"i remember when" *creak* Public TV (PBS) was ad-free too, they just had great content like the international childrens film festival, and Monty Python, and ALL the Doctor Who's ever made by the BBC and, etc. etc.

They still have good content but now it's bracketed by ads.

 
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156. The really sad thing about this... Oct 19, 2006, 02:14 MeatForce
 

.. is that now that we've endured this shitstorm over the presence of the in-game ads, everyone and/or their retarded half-breed impotent monkey who bought it is going to be running around in 2142 trying to find each and every ad so that they can see this 'famous' adware in action.

Meanwhile, EA and IGA will be giggling over the flood of data they're mining from all this hype, just counting up the dollar signs as they get to turn around and tell all of their advertising partners about what a colossal success this has been..

*sigh*

Brainless fucking sheep are definitely the most hopelessly disappointing animals on the planet.



DON'T BUY THE GAME, PEOPLE -- YOU'RE JUST FEEDING THE TROLLS IF YOU DO.



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It may be that one day a young man will adore a Pinata.
 
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I'm not even angry. I'm being so sincere right now, even though you broke my heart and killed me.
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155. Re: True.. Oct 19, 2006, 01:46 Jerykk
 
Simply think of some possibilities in which records of the occurrence or frequency of otherwise innocuous activities and intercepted pieces of otheriwse innocuous conversations could be misconstrued or manipulated by someone with an axe to grind or bent on finding wrongdoing.

Why would anyone in a position of authority (i.e. anyone with the ability to raid your house or have you arrested) hate you so much as to secretly monitor your personal communications and then use these out of context in order to falsely incriminate you? Again, if you are an important person (like a senator, ambassador, mayor, etc), then there would certainly be some people who would like to tarnish your reputation and cause you trouble. However, if you are just a lowly civilian, you aren't even worth the effort.

Again I ask, has this ever happened to you? You said you experienced such travesties first-hand but failed to specify whether these incidents happened directly to you.

 
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154. The Ads Oct 19, 2006, 01:31 CountLovE
 
Well I just started playing. The Only adverts are on the load screen. A small banner the same size of an website ban. It isn't like Billboards in game from what I have seen so far.

 
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