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Battlefield 2142 Personal Data Clarification

Though it was announced in August that Battlefield 2142 would feature in-game advertising (story), when the game appeared on shelves yesterday there were reactions to the references to this in the EULA, some calling the included technology "spyware." This was seemingly first stirred up by a Shacknews comment, with a subsequent comment succeeding somewhat (typos from re-typing it are corrected here) in reproducing the troubling aspects of the agreement, which advises against installing the game onto any computer attaching to the internet if you find the following problematic:

When you use the Software while connected to the Internet, the Advertising Technology may record your IP address and other anonymous information ("Advertising Data"). The Advertising Data is temporarily used by IGA to enable the presentation and measurement of in-game advertisements and other in-game objects which are uploaded temporarily to your personal computer or game console and changed during online game play. The Advertising Technology does not collect any personally identifiable information about you, and EA will not provide IGA with any of your personally identifiable information. The servers used by the Advertising Technology may, from time to time, be located outside your country of residence.

There was speculation that this would result in ads being served based on user's cookies, and other sneaky stuff, but EA's response to Joystiq clarifies what sort of information is being collected:

The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history.

BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses.

Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.

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13. Re: Adware Oct 18, 2006, 11:01 DDI
 
OMG I PAID FOR THIS MAGAZINE I SHOULDNT HAVE TO DEAL WITH ADS! OMG I PAID FOR THIS MOVIE I SHOULDNT HAVE TO DEAL WITH ADS! OMG I PAID FOR CABLE I SHOULDNT HAVE TO DEAL WITH ADS!

 
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12. Re: Adware Oct 18, 2006, 10:59 PHJF
 
This is nothing worse than the in-game advertising for Splinter Cell.

except that Splinter Cell is a very good series...

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"Oh how awful. Did he at least die peacefully? To shreds you say. Well, how's his wife holding up? To shreds you say."
 
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Steam + PSN: PHJF
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11. Adware Oct 18, 2006, 10:54 KBenna
 
So now we have to pay for Adware???? this suck. Adware has to be free, and pay to get rid of the ads.

And all this for a gloryfied mod????

 
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10. No subject Oct 18, 2006, 10:54 VampiricuS
 
Just another reason why I wont touch this game. I pay for the game, I shouldnt have to be pushed products on. I play to play, not to be encouraged to buy a big mac.

EA games "Challenge Everything" how about you guys face the challenge by not putting ads in your games.

"I fart in your general direction!"
 
"Error no keyboard. Press F1 to continue"
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9. Re: No subject Oct 18, 2006, 10:49 Medwynd
 
"You actually get ads for something you paid with your hard earned money??? WHAT THE FUCK?"

They have been doing that at the movies for years, not sure why your surprised.

 
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8. Ho Hum Oct 18, 2006, 10:41 Skookum
 
This is nothing worse than the in-game advertising for Splinter Cell.

 
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7. Re: No subject Oct 18, 2006, 10:39 sponge
 
Heh, here we are with a potentially AWFUL trend of advertising in games, and what do people here use as a counter-argument?

How many background processes (1) and use of system resources.

So all they have to do is integrate it into the binary and make it less hoggish, then hey, no problems! Everyone's happy!

It's like there's a 900 pound gorilla on the loose, and the only thing you're complaining about is how it smells bad.

 
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6. Pffffttt... Oct 18, 2006, 10:36 MeatForce
 

a player in Paris might be presented with ads in French.

Good job, EA -- in France they only speak French because they think it's cool; gives them an excuse to smoke.


So now this murder simulator machine is going to encourage today's youth to smoke!! Yet another reason to avoid buying this junk.

And that's like... eleventy-bazillion reasons so far.



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It may be that one day a young man will adore a Pinata.
 
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I'm not even angry. I'm being so sincere right now, even though you broke my heart and killed me.
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5. Re: No subject Oct 18, 2006, 10:20 Flo
 
I'm really not the paranoid x-files guy but this goes too far. You actually get ads for something you paid with your hard earned money??? WHAT THE FUCK?  
Supporter of the "Chewbacca Defense"
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4. Re: No subject Oct 18, 2006, 10:18 Darkhand Brackstone
 
Who cares if it doesn't do this and doesn't do that.

It still monitors something I'm doing
It still uses MY SYSTEM RESOURCES that I paid money for
It still puts more money in EAs Pockets

And what does the end user get out of it? Nothing!

EA should've posted that notice outside the box because now some people will be stuck with the game AFTER they open the box because most stores won't take returns on opened software.

 
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3. They should have clarified in the EULA Oct 18, 2006, 10:18 MindStalkerReturned
 
The EULA didn't state that the data would be restricted to IP address. This "clarification" then means nothing as they could collect more information at whenever they deem nessesary. They need to publish and official privacy policy if they wish to even slightly get off the hook. This still smells.

 
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2. So much fun! Oct 18, 2006, 10:17 Tumbler
 
Wow all those advertising features are going to be awesome! Impression data is going to make the game awesome!!!

 
99gamers.com-Game trading site, PC digital trading!
Kickstarter "Game Developer"!
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1. No subject Oct 18, 2006, 10:13 Horde4Life
 
The whole thing just reeks....hopefully all of these background processes will speed up the login, server and game functions - right?

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$OE - they put the FU in fun!
==Boycott EA==
 
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