I have no problems with beers and chicks, I have a problem when publishers hire every stripper/prostitute in LA for E3, it has nothing to do with games and so often I see more "Booth Babe" links then actual game links with E3 coverage.
Unless your game is about girls in bikinis, then they shouldn't be there, it makes very little sense and is honeslty degrading to our industry.
This has nothing to do with femenism, it's about trying to preserve some human dignity in the games industry rather the slapping every brainless marketing idea we can up there so we are no better then hollywood.