REDMOND, Wash., May 4 /PRNewswire-FirstCall/ -- Today at the seventh annual MSNĀ® Strategic Account Summit, Microsoft Corp. (Nasdaq: MSFT - News) announced it is acquiring Massive Inc., the New York-based creator of a world-leading network for video game advertising, in a move that will help deliver dynamic, relevant ads across Microsoft's online services, starting with Xbox LiveĀ® and MSN Games. Massive's solution depicts brands in various forms within the game -- on soft-drink cans and pizza boxes, on billboards and posters, and in images on TV screens -- where gamers would expect to see them in real life, adding realism to the overall gaming experience. Massive employees will continue to work from their current locations, including their headquarters in New York and offices in London, Los Angeles, Chicago, San Francisco, Paris, Sydney, Cologne and Toronto. Financial details of the acquisition were not disclosed.
Do you actually ever post about anything that doesn't involve boycotting something?Ah, trying to provoke are we?
Well tell us man!Probably the most notable game is Splinter Cell Chaos Theory. However, since the game has Starforce in it as well, you are already covered from the boycott standpoint. Ubisoft is one mainstream publisher to watch in this space because last year they signed an agreement with Massive to incorporate its ad system into future titles.
Well tell us man! So we can get started raking them across the coals.
*awaiting War's inevitible "free market, if you don't like it don't buy it" arguemtnt*