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On In-Game Ads

Activision Investor Relations announces the results of a survey they commissioned from the Nielson Corp. to evaluate the effectiveness of in-game advertising. Perhaps they are just being told what they want to hear, but the results suggest that fans consider in-game advertising just peachy:

After studying multiple examples of integration and pervasiveness, and incorporating the element of persuasion, the researchers created a new standard for gauging the value of in-game ads based on two distinct levels.

Research results also found that, contrary to the assumption that highly pervasive ads would detract from the game play and frustrate gamers, a majority of study participants said that when the product is relevant to the game, advertising enhances the experience. Underscoring relevance, the study revealed that the vast majority of gamers who recalled a product in a game felt it fit the game they were playing. Moreover, a much higher percentage of gamers changed their opinion of the product positively versus negatively after having played the game.

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20. Re: No subject Dec 5, 2005, 14:22 Halsy
 
Who are the "fans" they're talking about? Probably employees of Pepsi, Coke, Marlboro, and whoever else they could dig up that also happens to enjoy playing games once in a while.

Indeed. I'd love to see who qualified as fans in this so-called "study". I, in fact, don't even believe there was a study. I'll bet dollars to donuts they just made it up. I don't know one person - gamer or not - who likes advertising. Everyone I know always seeks to minimize - if not eliminate it entirely - it where possible (Tivo, Satellite radio, etc.).

What products could possible be relevant to most games anyway with the exception of gun manufacturers advertising in shooters? I can see it now, arriving at the tavern in an (MMO)RPG with Coke signs all over the place. Thanks for ruining the game.


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    Date Subject Author
  1. Dec 5, 11:13 Whatever Overon
  50. Dec 6, 00:09  Re: Whatever Igor
  51. Dec 6, 02:53   Re: Whatever Beaner
  52. Dec 6, 04:43    Re: Whatever Prez
  53. Dec 6, 10:00   Re: Whatever Overon
  2. Dec 5, 11:13 peachy, if done right Rosco
  3. Dec 5, 11:25  Re: peachy, if done right Prez
  4. Dec 5, 11:29 No subject Pete
  5. Dec 5, 11:47  Re: No subject Darks
  6. Dec 5, 11:56  Re: No subject Overon
  7. Dec 5, 12:20   Re: No subject Semantics
  10. Dec 5, 12:24    Re: No subject MMORPGHoD
  8. Dec 5, 12:21   Re: No subject Semantics
  11. Dec 5, 12:25    Re: No subject Rick
>> 20. Dec 5, 14:22     Re: No subject Halsy
  21. Dec 5, 14:32      Re: No subject Drax
  22. Dec 5, 14:44       Re: No subject Semantics
  44. Dec 5, 20:43   Re: No subject Beaner
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  15. Dec 5, 12:49   Subtle Enough..? Mangrove
  17. Dec 5, 13:00   Re: No subject zincthallinide
  18. Dec 5, 13:08    Re: No subject  Tangent 
  23. Dec 5, 15:04     ads in games thane_jaw
  24. Dec 5, 15:08      Re: ads in games Tango
  25. Dec 5, 15:17       Re: ads in games thane_jaw
  19. Dec 5, 13:18    Re: No subject Awesome Spume
  26. Dec 5, 15:20     Re: No subject zincthallinide
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  29. Dec 5, 16:26 Bad? Alamar
  30. Dec 5, 17:05  Re: Bad? zincthallinide
  35. Dec 5, 18:23   Re: Bad? Syntarsus
  37. Dec 5, 18:51    Re: Bad? LOL@U
  38. Dec 5, 19:06     Re: Bad? Michael Bolton's hair dresser
  39. Dec 5, 20:10      Re: Bad? Earthworm
  31. Dec 5, 17:29 ... theyarecomingforyou
  32. Dec 5, 17:43 Bullshit Acleacius
  34. Dec 5, 18:02  Re: Bullshit MindTrigger
  36. Dec 5, 18:24 No subject Luthier
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  42. Dec 5, 20:20  Re: Brought To You By Ex-Lax nin
  45. Dec 5, 21:23   Re: Brought To You By Ex-Lax Camaro76
  43. Dec 5, 20:34  screwed. Beaner
  47. Dec 5, 22:19   Re: screwed. Semantics
  48. Dec 5, 22:52    Re: screwed. Prez


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