Yup, thats an insane price, but for what I paid it is the only MMORPG game that I continue to play every day. Simply put, no game out there has anything on WOW and hopefully they have set the standard because simple leveling has always been boring to me. Coming from a guy who always wanted to play a MMORPG but never really liked them, I am truly enjoying WOW. I was going to give up on the genre frankly.