Just give it time, guys. The server's lagging.
Surprise surprise! It's obvious to expect it to be hit much harder than the 500,000 WoW open beta was. Now for the "We underestimated the demand on our servers" line. Steaming pile!
i was under the impression that the unlocking was done client side. if it's running especially slow, blame it on your computer, not steam. could be wrong, though, but considering i was playing about 10 minutes after it was launched, i'm not complaining.
i'm a born again steam supporter