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Ubisoft's Newfound DRM Insight

Recent comments from Ubisoft VP of digital publishing Chris Early indicate Ubisoft has a newfound outlook on the impact of DRM on game sales, saying they understand that this can lead to punishing paying customers while failing to deter piracy as intended (thanks The Escapist). This is in stark contrast to their historical outlook, which led to the implementation of an onerous online DRM scheme several years ago that required a constant Internet connection before this was relaxed. Chris explains their changed outlook on this to GameSpot:

What becomes key for us is making sure we're delivering an experience to paying players that is quality. I don't want us in a position where we're punishing a paying player for what a pirate can get around. Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?

I think it's much more important for us to focus on making a great game and delivering good services. The reality is, the more service there is in a game, pirates don't get that," Early said. "So when it's a good game and there's good services around it, you're incentivized to not pirate the game to get the full experience.

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2. Re: Ubisoft's Newfound DRM Insight Jun 21, 2014, 10:21 Vazz
 
I just want them to quit making every new game require Uplay.  
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  1. Jun 21, 10:09 Re: Ubisoft's Newfound DRM Insight Overon
  3. Jun 21, 10:39  Re: Ubisoft's Newfound DRM Insight The Half Elf
  8. Jun 21, 11:51   Re: Ubisoft's Newfound DRM Insight Flak
  15. Jun 21, 12:07    Re: Ubisoft's Newfound DRM Insight The Half Elf
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  20. Jun 21, 12:50       Re: Ubisoft's Newfound DRM Insight nin
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  77. Jun 22, 04:43     Re: Ubisoft's Newfound DRM Insight Iurand
  78. Jun 22, 06:21      No subject Mashiki Amiketo
  80. Jun 22, 08:51      Re: Ubisoft's Newfound DRM Insight Redmask
  81. Jun 22, 09:49       Re: Ubisoft's Newfound DRM Insight  Blue 
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  83. Jun 22, 10:04       Re: Ubisoft's Newfound DRM Insight Kevin Lowe
  14. Jun 21, 12:05   Re: Ubisoft's Newfound DRM Insight Overon
  87. Jun 23, 01:28    Re: Ubisoft's Newfound DRM Insight KilrathiAce
  4. Jun 21, 10:48  Re: Ubisoft's Newfound DRM Insight Mr.Rainbow
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>> 2. Jun 21, 10:21 Re: Ubisoft's Newfound DRM Insight Vazz
  7. Jun 21, 11:39 Re: Ubisoft's Newfound DRM Insight Quboid
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  55. Jun 21, 18:28         Re: Ubisoft's Newfound DRM Insight The Half Elf
  57. Jun 21, 19:07          Re: Ubisoft's Newfound DRM Insight Kitkoan
  58. Jun 21, 19:19           Re: Ubisoft's Newfound DRM Insight Quboid
  59. Jun 21, 19:25            Re: Ubisoft's Newfound DRM Insight Kitkoan
  60. Jun 21, 19:28           Re: Ubisoft's Newfound DRM Insight Kevin Lowe
  61. Jun 21, 19:49            No subject Mashiki Amiketo
  62. Jun 21, 20:46             Re: Ubisoft's Newfound DRM Insight NewMaxx
  64. Jun 21, 21:31             Re: Ubisoft's Newfound DRM Insight NKD
  67. Jun 21, 22:09              Re: Ubisoft's Newfound DRM Insight Beamer
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  38. Jun 21, 16:40       Re: Ubisoft's Newfound DRM Insight ASeven
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  45. Jun 21, 17:22         Re: Ubisoft's Newfound DRM Insight ASeven
  47. Jun 21, 17:25          Re: Ubisoft's Newfound DRM Insight Kevin Lowe
  50. Jun 21, 17:30           Re: Ubisoft's Newfound DRM Insight ASeven
  48. Jun 21, 17:26          Re: Ubisoft's Newfound DRM Insight Eirikrautha
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  40. Jun 21, 16:55        Re: Ubisoft's Newfound DRM Insight Quboid
  46. Jun 21, 17:24         Re: Ubisoft's Newfound DRM Insight ASeven
  37. Jun 21, 16:33    Re: Ubisoft's Newfound DRM Insight Silicon Avatar
  70. Jun 21, 22:58  Re: Ubisoft's Newfound DRM Insight Fletch
  72. Jun 21, 23:12   Re: Ubisoft's Newfound DRM Insight Kevin Lowe
  74. Jun 22, 00:11    Re: Ubisoft's Newfound DRM Insight Fletch
  82. Jun 22, 09:52     Re: Ubisoft's Newfound DRM Insight Kevin Lowe
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  26. Jun 21, 13:27 Re: Ubisoft's Newfound DRM Insight wtf_man
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